Heritage Worldwide Inc., a top-three provider of breast implants internationally, on Tuesday announced that its subsidiary, Poly Implant Protheses, SA, has been awarded approval by the Kingdom of Morocco's Ministry of Health to market its pre-filled silicone-gel breast implants in the country.
"For the last year, we have worked very closely with our Moroccan distributor, Ikorpharm, the largest distributor of aesthetics, plastic and reconstructive products in Morocco. We are already well established in North Africa and the Middle East with a distribution network in Turkey, Iran, Egypt, Lebanon, Israel, Tunisia, Kuwait, United Arab Emirates, and Morocco is yet another excellent market for our products; they are popular with surgeons and patients in the region, and marketing our products in Morocco is a natural progression for us," commented Heritage Chairman Jean-Claude Mas. "We estimate the annual Moroccan breast implant market to approximate 5,500 units, with double-digit increases. We are confident that between the quality of our products, their leading aesthetics appearance and our alliance with this strong distributor will allow us to obtain at least 30 percent of this market within the next twelve months."
"Our international expansion continues at a torrid pace. This is the third country in which we gained market approval within one month, after Brazil and Argentina respectively. We are committed to increasing our worldwide market share and we will do so country by country, surgeon by surgeon," said CEO Alain Serreyjol-Garros.
