PEPSICO Beverages International (PBI) unveiled its latest soft drink launched in Lebanon—Mountain Dew. The launch of Mountain Dew across the Middle East markets followed extensive research on the preferred choice of consumers, according to a company press release. Mountain Dew will be sold to consumers across the Lebanese market in its new green glass non-returnable bottle.
Pepsi is the best-selling soft drink in the Middle East, where it outsells its nearest competitor by 2:1. The company offers a range of products—Pepsi, Diet Pepsi, Mirinda (Orange, Apple, Lemon and Strawberry), 7UO, Diet 7UP, Mountain Dew, Shani and Teem—through a regional network of 27 exclusive Pepsi franchise bottlers. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
