Nissan’s regional office in the Middle East stated that last month's dealer sales in the Gulf region reached an all time high and registered a record breaking 23% sales growth compared to September 2003 figures.
Nissan has recently announced the rapid expansion of its GCC vehicle line up with the launch of all new models across its passenger, 4 wheel drive and luxury segments.
The growth in sales was generated mainly due to the successful launching of new Nissan Altima, which has both 2.5L and 3.5L engine, and very recently introduced Nissan Patrol 2005 year model, the flag ship of Nissan SUV line-up, which features a completely new look luxury interior and enhanced exterior.
The car making giant has committed to further enhance its Middle East presence and market share. As part of this commitment, Nissan will be the first Japanese passenger car maker to establish a $100 million assembly plant for the Egyptian market and will be operational next year.
Nissan also launched the region’s largest 4wheel drive line-up in September with the reveal of the New Patrol, Murano, Armada, Pathfinder and X-Trail last month.
“The Middle East car market is one of the fastest growing in the world. The growing population especially of young local nationals will definitely support the increasing demand for automobiles. Nissan expects the GCC, as part of our general overseas markets (GOM), to achieve an overall growth rate of 27% (versus 2001) in order to fully complete the objectives of the successful Nissan 180 plan,” noted Takeshi Nakajima, Regional Director of Nissan Middle East FZE. (menareport.com)
© 2004 Mena Report (www.menareport.com)
