Nissan Middle East launched three new 4X4 models setting a regional record for simultaneous Sports Utility Vehicles (SUV) introductions by offering the largest SUV line-up. This particular segment is growing and currently stands at approximately 20 per cent of the total car market vehicle sales in the region.
Heading the line-up are the all-new Murano and Armada, respectively Nissan’s first cross-over and first Japanese full-size market entrants. Armada will be available in market in December 2004, while Murano will reach the market by January 2005.
The Murano is billed as a ‘a sculpture in motion’ – an ambassador for the Nissan brand in terms of advanced design and technology that signposts how Nissan will lead the future of SUV styling.
The Armada is the first Japanese fullsize SUV from Nissan, seating up to eight people in three rows.
The two all-new debutantes are joined by a fresh edition of Nissan’s flagship 4x4 that has earned ‘King of the Desert’ status in the Middle East over the past half century and now has earned “the king of all terrain” status.
In Dubai for the multiple launch was Nissan’s senior vice president, Shiro Nakamura, who described the event as a landmark in the company’s history, both regionally and internationally.
“No other manufacturer has ever launched three new SUVs at the same time in this region. This demonstrates Nissan’s commitment to Middle East to introduce ten new models two of which has been successfully launched, the 350Z and Altima.
“In other international markets, we have introduced the new models in a phased programme, but the Gulf is a unique territory where SUVs have a very special place in the market so we chose to make the maximum impact by launching all three new models at one time.
“Each new model will appeal to meet customer’s needs, and each reflects in its own way how the SHIFT philosophy has transformed Nissan vehicles and their self-expression”. (menareport.com)
© 2004 Mena Report (www.menareport.com)
