Nokia Tuesday inaugurated its first dedicated Nokia Concept Store in Dubai with a trendsetting live acrobalance performance that symbolized the brand’s innovative leadership position in the mobile phone market. Located in the new BurJuman Centre extension, the store brings the Nokia brand to life in an interactive setting that immerses visitors in the Nokia lifestyle experience.
The layout and design of the store, which is managed by Emirates Computers, follows the same pattern as Nokia Concept Stores around the world to guarantee an easy and informative shopping experience. With a simple-to-navigate setup, large uncluttered windows, open doorways and low-glare lighting, the store provides a relaxed and satisfying customer experience. The high-tech display terminals and dedicated areas for Imaging, Smart, Multimedia, Business and Entry phones make it easy for the public to keep up to date on the latest technologies and trends in the mobile industry.
“The Concept Store reflects Nokia’s leadership in the industry by providing a unique and exciting space to explore the variety of features represented in Nokia’s broad range of mobile phones and helping customers choose the device that fits their individual lifestyle,” said Zsolt Ménesi, Senior Marketing Manager for Nokia Middle East & North Africa.
“The store, with its flowing organic shapes, trademark white and blue colouring and cutting edge technology and style, is unmistakably Nokia.”
Skilled sales personnel provide demonstrations of the latest mobile wireless phone capabilities and offer expert customer service to new and returning customers looking to buy, maintain or enhance their phones. Customers also will find the latest Nokia enhancements, branded clothing and bags, ring tones, graphics, games and software.
“The show by the world-class Cube Acrobalance Performers reinforces how the store successfully balances all aspects of the Nokia brand’s products, technologies and services,” added Ménesi.
