Shopping tags facilitates on-platform shopping by creating more opportunities and simpler ways for Instagrammers to discover and explore products. As part of the new shopping functionality, a shopping bag icon will appear on Instagram posts that feature tagged products. When tapped, the tags will reveal more details and enable people to click through to a product page with more detailed information and a link to purchase the item on the retailer’s own website. This way, shoppers no longer have to navigate away from Instagram to complete a transaction.
Shopping tags has enjoyed great success since it was launched in 2017. The feature demonstrates how Instagram is constantly evolving its tools to improve user-experience and enable e-commerce with seamless shopping. Shopping tags has benefits for both Instagrammers and businesses allowing users to explore their favourite brands and products by giving them easy access to additional information and giving businesses additional opportunities to build relationships with their valued customers. All businesses with a catalogue connected to their account can avail of this new feature and tagging a product is as simple as tagging a person in a post.
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