2011- A vintage year for the automobile

With the modern automobile an auspicious 125 years old this year, Dubai International Motor Show highlights a number of milestones being marked by exhibitors participating at this year’s event. Running from 10-14 November at the Dubai International Convention and Exhibition, the Middle East’s largest and most influential automotive show celebrates its 11th anniversary this year.
10 years Celebrating ten years since MINI re-launched under its BMW Group ownership, this much adored marque will highlight its cool credentials at the Dubai International Motor Show with the new MINI Coupé, the first-ever two-seater MINI. MINI will also unveil another of its latest models and an exciting concept car at the show.
30 years Premium sports car manufacturer McLaren not only marks 30 years of carbon innovation since its first model launch, it also celebrates its Middle Eastern debut at the Dubai Motor Show with its McLaren MP4-12c. Featuring eye-catching good looks and superb performance, including a 0 to 100 km/h time of just 3.1 seconds and a top speed of 330 km/h, the MP4-12C is expected to be a real show stopper.
50 years Jaguar celebrates a golden jubilee this year with the E-Type, one of the most famous and desirable cars in automotive history, enjoying fifty years on the roads. The luxury manufacturer will mark the occasion by showcasing the strongest and most comprehensive line-up of vehicles in the company’s history, including the Middle East debut of the complete 12MY range and a sneak preview of the XKR-S, Jaguar’s fastest production vehicle to date.
100 years The most dazzling celebration at this year’s motor show has to be the centenary of Rolls-Royce Motor Cars’ iconic ‘Flying Lady’ mascot, the Spirit of Ecstasy. The premium manufacturer will unveil a specially crafted jewel encrusted mascot draped in 2,300 diamonds worth an estimated AED 900,000 that will no doubt be the most desired automotive hood ornament in history.
140 years Founded in Hanover in 1871, Continental Tyres celebrates its 140th anniversary with its debut sponsorship at the Dubai International Motor Show. Since its beginnings, the tire and rubber specialist has grown to become a leading international automotive supplier with a rich heritage producing premium tyres for passenger cars, SUVs and commercial vehicles.
Background Information
Dubai World Trade Center
The Dubai World Trade Centre has played a pivotal role in the growth of international trade for the Middle East, ever since our inauguration in 1979. Then, it was through the landmark 39-storey Sheikh Rashid Tower. Today we are the region’s largest purpose-built complex for events and exhibitions.