21% Increase in Mobile Traffic on Dubizzle Classifieds During Ramadan
dubizzle, the leading classifieds platform in the UAE, reveals user trends, preferences, and activities during the month of Ramadan under the classifieds section. The platform recorded an average of 390,000 users per day.
The data revealed an increase of 21% of traffic from mobile devices, with 75% of traffic coming from the app and mobile web, up from an average of 62% from previous months (February – April 2019). The remaining 25% of traffic came through desktop. Results also show that visitor traffic from mobile devices peaked at 10 pm, compared to 12 pm for desktop users.
The most visited category was ‘Furniture, Home & Garden’ (14 million visits), with the most searched for items being sofas. The ‘Mobile, Phones and Personal Digital Asset’s (PDA’s)’ category received the second highest number of visits (10 million) with the iPhone X being the most searched item under this category.
‘Electronics’ (7 million visits) and ‘Home Appliances’ (6 million visits) were also popular during the holy month, with Bose devices and fridges receiving the most searches under these categories, respectively. The ‘Clothing & Accessories’ category received 5 million visits.
When looking at the most active categories in terms of items listed, ‘Furniture, Home & Garden’ (256,000 listings) was on the top of the list followed by ‘Clothing & Accessories’ (250,000) and ‘Mobile, Phones and PDA’s’ (250,000), followed by ‘Computers and Networking’ (165,000) and “Home Appliances’ with 133,000 listings.
"Ramadan is one of the most important periods of the year in this region, and we continuously notice its significant impact on user behavior across all sectors. Spending typically increases during the holy month, and our users tend to browse for items that they can purchase to upgrade their homes or lifestyle in a more cost-effective way than purchasing them brand new,” commented Helmut Bracun, General Manager of Classifieds at dubizzle.
As the biggest and best-known classifieds platform in the UAE, dubizzle provides users with the largest selection of used items at a wide range of prices.
dubizzle.com is the leading classifieds website for users in the UAE. Since its launch in 2005 by J.C. Butler and Sim Whatley, dubizzle.com has become the number one platform for users to buy, sell, or find anything in their community. A community where underused goods are redistributed to fill a new need, and become wanted again, where non- product assets such as space, skills and money are exchanged and traded in new ways that don’t always require centralized institutions or ‘middlemen’.