Al-Futtaim Motors announces the arrival of 2012 Toyota Aurion to the UAE

Press release
Published May 6th, 2012 - 07:56 GMT
Aurion Interior Space
Aurion Interior Space

Al-Futtaim Motors, exclusive distributors of Toyota in the UAE announced the arrival of the new, re-designed 2012 Aurion in the UAE.

The 2012 Aurion, like the rest of the Toyota sedan family, ushers a new ERA Concept, combining both Emotional and Rational appeals, all inspired by the new demands of the customers.

With a quieter ride, an even more spacious interior, enhanced fuel economy and advanced utility features, the new Aurion comes with a completely refreshed look.

Commenting on the launch of the 2012 Aurion, Simon Frith, Managing Director Al-Futtaim Motors says: “The 2012 Aurion reiterates the efficacious involvement of the customer’s heart and brain when deciding to buy a new car. Toyota calls this the new ERA. It is the era where Toyota customers’ emotional needs are satisfied, while their rational thinking is being supported by all what Toyota stands for in terms of Quality, Durability and Reliability.”

“We at Al-Futtaim Motors are really excited about the new Aurion, and we anticipate a great response among those who wish to own a large four door sedan that packs the power punch of a V6 engine. With changes to the exterior and interior, the car’s prestigious image is even more emphasized, combined with high performance and durability” he continued.

The Aurion 2012 comes in two grades: Sports and Grande. Fitted with a sport tuned suspension, sport seats with enhanced support, a newly designed three spoke steering, F1 inspired paddle shifters, and an exclusive exterior design with front grille and sporty front and rear bumper spoilers, the Aurion Sports is aimed at the performance enthusiasts looking for excellent handling dynamics.

The Aurion Grande, mostly popular among UAE nationals, is designed for all those who want a safe, spacious, reliable, and luxurious sedan that transports them with their families and friends with style and unmatched comfort.   With leather trim, 7 inch touch navigation & DVD Player, Bi-Xenon lights with intelligent AFS and headlamp cleaner and 8 way memory seats for the driver, the Aurion Grande is synonymous with affordable luxury vehicle.

Refreshed and updated exterior with a sporty style:

The three principles of vehicle character, rationality and aerodynamic performance have been combined into an active, sporty form to realize the prestigious appeal of the new Aurion’ s exterior.

The 2012 Aurion features several changes to the exterior. The grille has been reworked into a thicker one with thin, long headlamps on either side emphasizing this change and adding an impression of width. An elevated hood adds thickness to the vehicle’s front fascia, expressing a majestic and powerful presence. The side roofline and shoulder line have been given a forward-leaning wedge shape that expresses a sense of movement. The 17inch wheels come with detailed finish that give the impression of a wider diameter and provide a feeling of advanced luxury. The rear of the Aurion has also been redesigned, blending into the rear combination lamps for a greater emphasis on width, with the bumper corners protruding outwards, creating a wide stable feeling and a ground hugging stance. The front and rear corners of the bumpers have been changed to an ‘aero-corner’ design flattening the car’s sides from front to rear in order to smooth the flow of air across the sides.

Luxurious and refined interior design:

The interior of the Aurion has also been revamped, with an emphasis on luxury and quality, creating a unique personalized appearance. The cabin of the Aurion has been enlarged, with larger dimensions creating a more spacious interior. Vehicle package has been modified to maximize occupant room and make the cabin feel more spacious. The Aurion dashboard has an exclusive horizontal T-shaped design, which significantly enhances the feeling of prestige. A thicker meter hood gives a solid feel that adds a modern beauty to the interior. The feeling of quality is improved, with real leather stitching around the vehicle, and curved wood grain and silver accents create a sense of functional beauty and high-quality. Chrome accenting on the air conditioning vents and audio controls complete the sense of prestige that extends even to the smallest of details.  Luxury features inside the Aurion include audio switches on the steering wheel and a two seat position memory system. The car is available in two interior colors: Ivory and Gray.

Excellent driving performance:

The 2012 Aurion will be available with the choice of a 6-speed sequential automatic transmission, coming with a 3.5L Engine and a maximum output of 268 HP, delivering top-class level fuel economy and a powerful driving experience. A newly adopted ECO meter allows the driver to recognize when he or she is driving in a fuel efficient and economical manner. The new Aurion has also been designed to significantly reduce road and wind noise, resulting in a quieter cabin experience expected from prestige sedans. Cutting-edge aerodynamic technology ensures that the Aurion experiences straight line stability, while a newly adopted column mounted electric power steering mechanism allows an optimum level of vehicle control.  VSC (Vehicle Stability Control) and TRC (Traction Control) technologies have also been equipped to support vehicle stability, along with HID (High Intensity Discharge Headlamps) for improved nighttime visibility.

Advanced utility features:

The 2012 Aurion comes with new utility features such as a Parking Assist system, which alerts the driver when approaching obstacles in blind spots. The Aurion also has a new audio system with a 6.1-inch display for the Sport and a 7-inch display for the Grande, a USB/AUX Terminal for external audio devices, advanced Bluetooth communication compatibility, keyless entry, dual-zone air conditioning, and a back window power sunshade.

The 2012 Aurion comes in nine exterior colors, five of which are new: Attitude Black, Gray, Red, Bronze and Blue and  is available across all Al-Futtaim Motors showroom at AED 115,000 for the Sports model and AED 125,000 for the Grande.

Background Information

Al-Futtaim Motors

Al-Futtaim Motors is a member of Al-Futtaim, the leading UAE business conglomerate. It operates the Toyota, Lexus and Hino franchises through a network of modern Sales Showrooms, Service and Parts facilities strategically located throughout the UAE to provide the optimum sales and after-sales service to its customers.

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Suzan Kazzi
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