Al-Markazia is the official sponsor of BAB Music festival openness to diverse global arts

Al-Markazia, the sole distributor of Toyota, Lexus and Hino trucks in Jordan, sponsored one of the biggest art Festivals that the Jordanian capital Amman has ever witnessed, taking place at The dome, airport road. This sponsorship came as part of Al-Markazia’s commitment to provide all the necessary support to local and internal musical activities and festivals hosted in the kingdom of Jordan. It ultimately aims to disseminate a culture of music among the youth while giving them the opportunity to be in touch with the world and its cultural and artistic diversity.

BAB Music festival attracted a number of prominent bands in the Middle East, who performed a diverse set of music throughout a day of pure entertainment and fun. The attendees enjoyed the musical and cultural diversity with the bands themselves, including: Aziz Markah, Abdulrahman Mohammed, Hana Malhas, Band Autostrade, Akher Zfeir, and Sawt W Soura ..

The Sales and Marketing Director and Deputy General Manager Nadim Haddad commented on the event saying: "We are very happy to offer our support for this diverse music festival, through which we contribute to spreading joy and entertainment among Jordanian youth as well as improving the art scene in Jordan. By hosting live bands from different countries around the world we can help our youth discover global artistic diversity. Our sponsorship of BAB Music festival is in harmony with Al-Markazia’s strategy and corporate social responsibility program that is centered on supporting the community, young talents and emerging creative businesses in all areas. We are keen on maintaining constant communication with the youth, which is why # Toyotalive is a platform through which we work to support innovative ideas in music, comedy and arts of all kinds. It is through this platform that we try to create a space where Jordanian youth can express their ideas and aspirations, while helping them better communicate and discover the existing art variety around the world.

Al-Markazia had a very special and interactive participation in the festival, setting up a karaoke stand for example, which attracted a young audience. The company also provided an opportunity for the people at the ceremony to discover the new Toyota "Yaris HB" up close, as it was showcased inside the reception hall. Hybrid car lovers were hyped and excited about this opportunity to explore this very unique and elegant model, its practicality and other special features.