Al Tayer Motors Named Top Ferrari Importer in the Middle East for Third Consecutive Year

Press release

Published February 23rd, 2022 - 08:20 GMT

Al Tayer Motors Named Top Ferrari Importer in the Middle East for Third Consecutive Year

During the event

Highlights

Al Tayer Motors began the year on a winning note by picking up its third consecutive ‘Best Ferrari Importer’ in the Middle East award at the recently concluded Ferrari Middle East Annual Regional Conference.

Al Tayer Motors, the UAE’s official Ferrari importer, began the year on a winning note by picking up its third consecutive ‘Best Ferrari Importer’ in the Middle East award at the recently concluded Ferrari Middle East Annual Regional Conference.

It was the UAE dealership’s second time winning a total of five accolades, one of the few dealers globally to achieve this distinction. In addition to ‘Best Ferrari Importer’ ,the other honours include ‘Best Showroom Experience’, ‘Best Service Experience’, ‘Top Marketing Executive’, and ‘Top Sales Advisor’.

“The UAE has led the world in staying safe and open for business throughout the pandemic, and as a result we were able to keep our passionate Ferrari owners engaged with a host of activities, while drawing in new members to this exceptional brand. We are proud of the awards we won, a testament to the dedication and talent of our world-class Ferrari team” said Ashok Khanna, Chief Executive Officer, Al Tayer Motors.

This year’s award takes Al Tayer Motors’ ‘Best Importer in the Middle East’ overall tally to six.

“Al Tayer Motors has consistently performed to a high standard among our dealers and raised the bar with their commitment to delivering a rich and immersive brand experience for our UAE Ferraristi. We congratulate the team on their many achievements and look forward to continuing our joint efforts to enhance our customer’s brand journey in the future,” said Giorgio Turri, General Manager at Ferrari Middle East.

Al Tayer Motors offers customers a number of ways to contact the dealership through altayermotors.com, the Al Tayer Motors app, its social media presences as well as 800 MOTORS.

Background Information

Al Tayer Motors

Al Tayer Motors was established in 1982 and represents major European and American automobile manufacturers such as Land Rover, Jaguar, Ford, Lincoln, Ferrari and Maserati across the UAE. Al Tayer Motors’ portfolio also includes commercial vehicles - Ford Trucks in the UAE.

As a company, we deal with a discerning customer who demands the best. From this stand point, we created a unique retail and service environment to meet our brands’ expected service standards.

The automobiles we sell provide immense pleasure and satisfaction to their owners and we add value by ensuring the joy is uninterrupted. Dedicated service, sales and parts centers in addition to world class personnel provide each customer with a unique ownership experience.