Alef Group Announces the Return of Malath Exhibition at Al Mamsha to Celebrate Homegrown Creativity

Alef Group is pleased to announce the return of the Malath Exhibition at Al Mamsha Sharjah, taking place from November 28 to December 1, daily from 5:00 PM onwards. Now in its third edition in Al Mamsha Sharjah, the pop-up event brings together more than 60 homegrown fashion, beauty, and lifestyle brands, offering visitors a unique shopping experience inspired by this year’s theme: “Winter Nights.”

This edition of Malath reinforces Alef Group’s commitment to supporting local entrepreneurs while showcasing Al Mamsha as Sharjah’s vibrant lifestyle destination. Visitors will be able to explore a curated selection of abayas, ready-to-wear collections, perfumes, skincare, accessories, and more, with many brands offering special seasonal collections and limited-time pieces.

To amplify the experience, some prominent influencers will attend and cover the exhibition across social media, encouraging wider engagement and attracting footfall from across the Emirate. With an expected attendance of over 1,000 visitors per day, Malath Exhibition aims to celebrate creativity, nurture local talent, and offer the community an engaging shopping experience ahead of the festive season.

Malath Exhibition

Date: November 28 – December 1
Time: From 5:00 PM onward
Location: Al Mamsha, Sharjah