American Express Middle East wins “Best Premium Credit Card” at Banker ME Product Awards 2012

American Express Middle East announced today that it has won an award for “Best Premium Credit Card” at the Banker Middle East Product Awards 2012, hosted by CPI Financial in Dubai. 

The Platinum Card from American Express Middle East was recognised in the “Best Premium Credit Card” category for offering exclusive privileges and benefits to Cardmembers, with its excellent features and market share being key factors in winning the award. Senior officials from American Express Middle East received the prestigious award at a glittering award ceremony in Dubai.

Among the unique privileges that the Platinum Card offers its Cardmembers, are exceptional 24/7 worldwide customer care; dedicated travel and lifestyle services, no Pre-set Spending Limit, giving Cardmembers the purchasing power that suits their lifestyle; access to over 600 airport lounges across the world; travel and purchase protection insurances; and access to the global award-winning Membership Rewards^® programme. 

Membership Rewards enables Platinum Cardmembers to earn one point for nearly every dollar spent on the Card, which can be redeemed across a wide selection of reward categories including flights with 11 regional and global airlines, 5-star hotels, dining and entertainment and charity donations. American Express Middle East also introduced a new Membership Rewards Merchandiser programme offering points redemptions on high-end branded items.  

“We are delighted that the Platinum Card has been recognised with this prestigious award, which further cements its strong reputation in the MENA region,” said Mazin Khoury, Chief Executive Officer, American Express Middle East. “The Platinum Card holds a promise of extraordinary experiences and superior benefits, elegantly enabled by personalised service superior to any other brand. It is also internationally recognised as one the world’s most prestigious cards, and those who carry it, stand apart from the crowd.” 

“For example, the key differentiator that the Platinum Card offers is the personalised service that comes with the Card and that allows each Cardmember to  access  a Premium Account Manager to assist them with all Card-related, travel and lifestyle needs,” Mazin added. 

The Banker Middle East Product Awards recognise the outstanding achievements of banks and financial institutions from around the Gulf region in developing banking products and services that are either exceptionally innovative or have generated excellent financial results and/or transference of market share. The awards are recognised as the most widely known and credible in the banking sector.