American Express Middle East campaign helps residents experience more of what UAE has to offer

Press release
Published October 21st, 2013 - 09:23 GMT
American Express
American Express

American Express Middle East today announced the launch of its ‘Experience UAE’ campaign, offering Cardmembers hundreds of specially negotiated savings with leading names in travel, hotels, car rental, retail, dining, leisure and entertainment. The campaign, launched in association with Abu Dhabi Tourism and Culture Authority and the Dubai Department of Tourism and Commerce Marketing, enables Cardmembers in the UAE to benefit from of a huge range of rewards simply by using their American Express Cards. 

Between October 1st, 2013 and March 31st, 2014, American Express Cardmembers can enjoy exclusive offers such as 15 per cent off daily, weekly and monthly car rental with Hertz. Residents planning a short hotel break can avail 15 per cent off at Atlantis, The Palm in Dubai, St. Regis in Abu Dhabi, and St. Regis Saadiyat Island Resort. ‘Experience UAE’ also includes a huge range of shopping, dining, wellbeing, and adventure offers with partners such as Harvey Nichols Dubai, Rivoli, Jashanmal Home Store, Rotana, Angsana Spas, Antantara Hotels & Resorts, Lama Desert Tourism LLC and Orient Tours. 

Usman Arif – VP UAE and Merchant/Strategic Partnership, American Express Middle East, said: “For the past two years ‘Experience UAE’ has helped residents to enjoy the very best that their country has to offer with over 300 exclusive offers. Timed to coincide with the cooler climate, the end of the year celebrations and featuring the widest package of offers yet, this year’s campaign will help to create many unforgettable experiences in the UAE over the next six months.” 

To help Cardmembers make the most of their UAE experience, American Express Middle East has developed a new microsite which is compatible with mobile devices and includes useful visitor information such as places to visit across the UAE and a calendar of events taking place during the campaign period and provides a link to American Express® SelectsSM – the anchor platform for thousands of exclusive local, regional and global offers.

Background Information

American Express Middle East

AMEX (Middle East) B.S.C. (c) - Since 1977, we have worked to make a difference in our customers lives in ways that matter most to them. We are a payments services company and we work hard every day to provide our customers with access to products, insights and experiences that enrich lives and build business across the Middle East and North Africa. 

Today, we employ a diverse workforce of more than 500 employees, covering our consumer, corporate and merchant services in the region.

We are a joint venture company, owned by Mawarid Investment Limited and American Express.

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