Arabian Automobiles Delivers 50 Nissan KICKS to Udrive

Press release

Published August 27th, 2018 - 06:38 GMT

The KICKS embodies the concept of Nissan Intelligent Mobility (NIM), which redefines the way Nissan powers, drives and integrates its cars into society.

Arabian Automobiles, the flagship company of the AW Rostamani Group, and the exclusive dealer for Nissan in Dubai, Sharjah and the Northern Emirates, has delivered 50 Nissan KICKS to Udrive, the leading car sharing provider in the Middle East that offers car rentals by the minute.

Contributing to the ‘Shared Mobility’ initiative, this encourages commuters to carpool or utilise alternative transportation methods with the aim to decrease the number of cars on the roads. Such an enterprise is also in line with the Dubai Green Mobility Initiative which hopes to encourage the use of sustainable transport and electric vehicles. The concept of shared mobility is on the rise and through its association with Udrive, Arabian Automobiles Nissan looks to improve upon the reach and visibility for KICKS, its technologically endowed crossover.

The KICKS embodies the concept of Nissan Intelligent Mobility (NIM), which redefines the way Nissan powers, drives and integrates its cars into society. NIM aims at making the ride more confident every day and transforms the crossover from a car into a responsive partner that is always on the lookout for drivers, passengers and pedestrians through its Around View Monitor and Moving Object Detection system.

Present at the handover ceremony were Hasib Khan, Founder and CEO of Udrive; Charl Timms, Fleet General Manager at Nissan Middle East; and Nicolas Oswald, General Manager at Arabian Automobiles Company.

Background Information

AW Rostamani

For more than half century AW Rostamani has been committed to extraordinary product, service, visionary design and standard-setting innovation that have enriched the way of doing business not only in the UAE, but in the entire region.

As innovation happens in every part of AW Rostamani Group, our people and partners have unmatched opportunities to do meaningful work as they engage with an emerging global culture, defined not by AW Rostamani Group age or geography, but by people determined to change the practices of business and society and here you will learn more about our history, Innovation, Products, Services, Careers and more.

Company Profile

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.