Asus Middle East Announces ProArt PA27AC

Press release
Published February 13th, 2018 - 09:29 GMT
With 77% more pixels than conventional Full HD monitors, ProArt PA27AC offers WQHD (2560 x 1440) resolution for superior picture quality and sharp imagery.
With 77% more pixels than conventional Full HD monitors, ProArt PA27AC offers WQHD (2560 x 1440) resolution for superior picture quality and sharp imagery.

ASUS Middle East today announced the launch of ProArt™ PA27AC, the world’s first 27-inch HDR400 professional monitor with Thunderbolt™ 3. It features a 27-inch WQHD IPS display with a frameless design, and it delivers 100% of the sRGB color gamut, up to 400cd/m2 of brightness and HDR10 for extremely lifelike viewing experiences. ProArt PA27AC also features advanced calibration technology that includes a 14-bit lookup table for color accuracy and 5 x 5 grid uniformity testing. Pre-calibrated to ensure color accuracy (∆E < 2), ProArt PA27AC is ideal for graphic designers, photographers, or anyone who appreciates exceptional color accuracy.

Superior picture quality and brighter, more lifelike colors

With 77% more pixels than conventional Full HD monitors, ProArt PA27AC offers WQHD (2560 x 1440) resolution for superior picture quality and sharp imagery. It also provides extra screen space to ensure optimal viewing, with less scrolling and zooming.

Covering 100% of the sRGB color gamut, ProArt PA27AC offers 8-bit color graphics to display more than 16.7 million colors, creating richer and more lifelike results. It uses a 14-bit internal lookup table and supports Gamma values of 2.6, 2.4, 2.2, 2.0 and 1.8 to deliver natural-looking images, and smoother transitions between hues.

Each ProArt PA27AC monitor is pre-calibrated to guarantee industry-leading color accuracy (∆E < 2). In addition to white scale, advanced ASUS gray-scale tracking technology ensures smoother color gradation, allowing for extremely accurate onscreen color reproduction. PA27AC also comes with 95% uniformity compensation to guard against brightness and chroma (color) fluctuations across the screen.

HDR functionality for more dynamic, realistic imagery

ProArt PA27AC features up to 400cd/m2 of brightness and HDR10 high-dynamic-range technology for brighter whites and darker blacks, resulting in an unparalleled viewing experience. HDR monitors offer a wider color spectrum than traditional monitors, with a luminance range that comes closer to what the human eye is capable of perceiving.

ASUS ProArt Calibration Technology

Whether on a desktop or laptop, PC or Mac, ASUS ProArt Calibration Technology offers color accuracy tuning and uniformity compensation to make things easy when it's time to recalibrate the display's brightness and color consistency. Users can select from a variety of advanced setups to achieve optimum color accuracy; get 3 x 3 and 5 x 5 uniformity compensation matrices to ensure consistent brightness; and save all color parameter profiles on the monitor’s internal scaler integrated circuit chip. ASUS ProArt Calibration Technology is also compatible with major hardware calibrators such as X-rite i1 Display Pro and Datacolor Spyder 5 series.

Thunderbolt 3: The USB-C that does it all

For unrivaled expandability and versatile, ultrafast connections, ProArt PA27AC offers two Thunderbolt 3 ports for data transfer speeds of up to 40Gbps, DisplayPort and USB 3.1 with Power Delivery for providing up to 45W of power to external devices.

“We are incredibly proud to launch the first Thunderbolt 3 monitor with ASUS-exclusive ProArt Calibration Technology,” said Vincent Chiou, Associate Vice President of the ASUS Display Business Division. “The PA27AC delivers beauty through elegant design while providing powerful features that are designed especially for designers and video producers.”

“The ASUS ProArt PA27AC is the first Thunderbolt 3 monitor supporting both PCs and Macs and boasting two Thunderbolt 3 ports, which enable users to daisy-chain a second display or connect to a range of USB devices or even additional Thunderbolt devices”, said Jason Ziller, General Manager of the Client Connectivity Division at Intel®. “We look forward to seeing the ASUS ProArt deliver this enhanced level of capability and compatibility with Thunderbolt 3 to users worldwide.”

AVAILABILITY & PRICING

ASUS ProArt PA27AC will be available from Mid of May 2018 in GCC . Please contact your local ASUS representative for further information.

SPECIFICATIONS[1]

ASUS ProArt PA27AC

Panel type

27” (68.47cm) widescreen (16:9) IPS

Display area

608.6 x 348.3mm

Color saturation

100% sRGB, 100% Rec.709

True resolution

2560 x 1440

Pixel pitch

0.233mm

Display colors

16.7M (8-bit)

Brightness

350 cd/m² (typical)

400 cd/m² (peak)

Contrast ratio

1000:1

Viewing angle

178°(H) / 178°(V)

Response time

5ms (gray-to-gray)

I/O ports

1 x DisplayPort 1.2

1 x HDMI (v2.0a)

2 x HDMI (v1.4)

2 x Thunderbolt™ 3 USB-C™ (1 x in, 1 x out)

1 x USB Hub (2 x USB 3.0 Type-A, 1 x USB 3.0 Type-C™)

1 x PC audio output (3.5mm mini-jack)

1 x Earphone jack

Speakers

2W x 2 (stereo), RMS

Features

HDR support

ASUS ProArt Calibration

PiP/PbP

Mechanical design

Chassis colors: Gray

Tilt: +23° ~ -5°

Swivel: +60° ~ -60°

Pivot: 90° (clockwise and counterclockwise)

Height adjustment: 0 ~ 120mm

VESA wall mounting: 100 x 100mm

Dimensions

With stand: 614 x 506~386 x 221mm

Without Stand: 614 x 353 x 55mm

Box dimensions: 759 x 436 x 297mm

Weight

Net weight (est.): 8.5 kg

Gross weight (est.): 11.5 kg

 

Background Information

ASUS

ASUS, the world's top 3 consumer notebook vendor and the maker of the world's best selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today's digital home, office and person.

Driven by innovation and committed to quality, ASUS won 3,886 awards in 2011, and is widely credited with revolutionizing the PC industry with the Eee PC™. 

With a global staff of more than 11,000 and a world-class R&D team of 3,100 engineers, the company’s revenue for 2011 was around US$11.9 billion.

Contact Information

ASUS Middle East
Office no. 629, 6th Floor,
Building no. 5WA, Al Quds Street,
Dubai Airport Free Zone
PO Box 54443
Dubai, United Arab Emirates

PR Contact

Contact Name
Tarek Kamal
Contact email

PR Rates

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