AURAK Chalks Out Strategy to Become the North Star University of Northern Emirates
Press release
Building on its remarkable growth in a short span of time, the American University of Ras Al Khaimah (AURAK) has chalked out an ambitious three-year strategic plan aimed at positioning AURAK as the North Star University of the Northern Emirates.
The plan, aligned with Ras Al Khaimah’s rapid transformation into a rising tourism and investment destination, was unveiled at the university’s first strategy retreat recently. The core of the new strategy is ‘To prepare future leaders through transformational, student-centered education that bridges academia and industry, advancing research and innovation to drive lasting societal impact.’
“In an era in which new technologies are making conventional approaches obsolete, the field of higher education is among those critically challenged to reinvent itself,” said Professor Bassam Alameddine, President of AURAK. “The North Star university strategy has been specifically created to meet that challenge. It underlines our commitment to excellence, innovation, and societal impact as we work collectively to shape a university of distinction for the region and beyond.”
A core component of the strategy is to ensure that the curricula remains well-rounded, future-focused, and aligned with the evolving needs of students and the global workforce. This includes embedding the latest pedagogical tools, strengthening experiential learning, and providing a powerful blend of technical competencies and soft skills that truly future-proof new graduates.
Additionally, AURAK’s new vision is aligned with the UAE Education Strategy 2030 which aims to enhance the education system by focusing on quality, inclusivity, and innovation to prepare future generations for the workforce and societal needs.
The university’s growth trajectory is also aligned with Ras Al Khaimah’s dramatic transformation into an investment powerhouse, with dozens of headline-making hospitality projects under construction or in the pipeline. According to RAK Tourism Development Authority figures, the emirate witnessed 12% plus growth in tourism revenues in 2024, and 15% rise in MICE visitors. It attracted 1.28 million visitors in the same year, and is on track to touch 3.5 million by 2030.
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Background Information
American University of Ras Al Khaimah (AURAK)
The American University of Ras Al Khaimah (AURAK) is a public non-profit, independent, coeducation institution of higher education which delivers an integrated American-style, undergraduate and graduate education with a strong focus on the local indigenous culture. All of our programs are accredited by the UAE Ministry of Higher Education and Scientific Research. The American model of higher education, in addition to developing skills in specific academic fields, also provides a general education curriculum which exposes students to new ideas and new ways of doing things, promoting critical thinking on a wide range of local and global issues. AURAK gives students the opportunity to become fluent in English, as it is the medium of instruction. By the time of graduation, all of our students have developed a full professional proficiency in English, thus maximizing their prospects in terms of professional careers and further studies. AURAK has handpicked a top class faculty from all over the world, ensuring that students receive the highest possible standard of education, equipping them to become leaders in their field of study, and preparing them to enter the working world as well-rounded, global citizens.
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