AW Rostamani Trading and ELF honors its valuable dealers

Press release

Published January 30th, 2012 - 06:18 GMT

Elf group

AW Rostamani Trading Co. LLC, part of the AW Rostamani Group, in association with TOTAL Lubricants ME, one of the world's largest lubricant manufacturers, honored 200 ELF Dealers at a dealers meeting event staged at the Al Bustan Rotana hotel in Dubai this week. The ceremony was attended by the senior management teams of AW Rostamani & TOTAL Lubricants ME.

As well as general business co-ordination, the meeting also included the prize giving resulting from a combined AW Rostamani Trading Co. LLC and ELF dealer promotion competition staged in Q4 2011. The campaign rewarded the best performing 2 dealers with 1 unit each of the Zhengzhou Nissan Automobile (ZNA) Double Cab ‘Rich’ Pick-up plus other valuable prizes.

Michel Ayat – CEO AWR Automotive, commented: “AW Rostamani Trading is aiming to sell 50,000 ELF cartons in 2012 to grab 4% of the overall retail market. ELF is now available on the shelves of 250 dealers in the region, which gives the brand high customer visibility. ELF’s expertise, combined with its passion for technology, makes it an attractive premium lubricant brand. We are confident that ELF will be a major player among the competing brands in the UAE, thanks to its excellent product quality, the best service and a strong dealer network.”

TOTAL Lubricants ME operates across the entire Middle East and Central Asian Territories. TOTAL Lubricants has been in the UAE for over 25 years promoting both TOTAL and ELF brands. ELF has a wide variety of lubricant products covering the Automotive, Industrial and Marine segments.

The ELF brand is recognized worldwide for its advanced technology and superior performance demonstrated through expertise and a passion for technology, which makes it an attractive premium brand. ELF shares a long history and a successful 40-year partnership with Renault Group while AW Rostamani is the sole distributor of Nissan, Renault and Infiniti cars in Dubai and the Northern Emirates.

Background Information

AW Rostamani

For more than half century AW Rostamani has been committed to extraordinary product, service, visionary design and standard-setting innovation that have enriched the way of doing business not only in the UAE, but in the entire region.

As innovation happens in every part of AW Rostamani Group, our people and partners have unmatched opportunities to do meaningful work as they engage with an emerging global culture, defined not by AW Rostamani Group age or geography, but by people determined to change the practices of business and society and here you will learn more about our history, Innovation, Products, Services, Careers and more.