axiom launches game-changing Honor 5X smartphone across the UAE

Press release
Published February 23rd, 2016 - 08:20 GMT
Honor 5X
Honor 5X

The region’s largest mobile reseller, axiom telecom, is continuing to meet growing demand for value handsets with the launch of the power-packed and super stylish affordable smartphone, the Honor 5X.

axiom’s latest launch reaffirms its relentless commitment to meeting the market’s increased appetite for budget phones, which account for one-fifth of Middle East and Africa  smartphone shipments, according to a 2015 report by IT market research firm the International Data Corporation.

Boasting a stunning design, which includes a robust diamond-polished aluminum alloy body that blends a curvature inspired by the Guggenheim Museum in Spain with ergonomic principles, the Honor 5X combines unequivocal elegance with effortless functionality.

It’s not all looks for the Honor 5X – this game-changing smartphone is loaded with cutting-edge specs, including a fingerprint sensor that not only enables users to access their phone, but also to make phone calls, launch apps, and take photos.

Featuring a high-speed 2GB RAM, and Snapdragon’s energy efficientocta-core processor, users will be impressed by the device’s remarkable capability. Avid gamers will also be enamored by the smartphone’s ability to run 3D games seamlessly with PC-grade GPUs.

“Today, it is possible to enjoy the best that technology has to offer at affordable prices, and the Honor 5X is a premier example. By combining sophisticated hardware with advanced software, Honor has made it possible for owners of this new device to discover the many possibilities of mobile connectivity,” said Faisal Al Bannai, Managing Director at axiom.

“Making mobility accessible to everyone continues to be our aim at axiom, and expanding our portfolio to include products like the Honor 5X is part of our ongoing efforts to meet and exceed the expectations of our value-conscious customers.”

The Honor 5X’s impressive specs don’t stop there – the sleek handset also features a picturesque 5.5-inch, full HD and fully laminated screen, offering users a life-like and vivid multimedia experience.

The display features go even further with pixel-by-pixel dynamic contrast, allowing the screen to adapt to different lighting conditions and enabling visibility through glare for an uninterrupted mobile experience.

And with a rear 13MP camera protected by a scratch-resistant cover and anti-reflective coating, photos taken on the Honor 5X will be as vibrant as the special moments they capture. Meanwhile, 5MP wide-angle camera with 88-degree viewing is the perfect tool for video conferencing and panoramic selfies.

Practicality and convenience lies at the core of the Honor 5X, with full SIM compatibility through three different card slots (nano-SIM, micro-sim, and microSD), allowing users to easily alternate between the three formats.

The Honor 5X is available at all axiom stores and online at for AED 899.axiom customers can also benefit from the reseller’s exclusive value-added services, including 60-Second Data Transfer, Pick-up for Repair and Delivery, Trade-in offers, and the recently launched Damage Insurance service. 

Background Information

Axiom Telecom

It was 1997 when Faisal Al Bannai decided that there was a better way to trade and distribute mobile devices and accessories. axiom telecom was born. And now it’s all grown up. Today we’re the largest retailer and distributor in the region with 525 locations and growing, and more than 2,000 hand-picked expert employees across the United Arab Emirates, The Kingdom of Saudi Arabia and Bahrain.

We’re the major authorized retailer and distributor of some of the world’s most recognizable brands including Samsung, Apple, Huawei, Lenovo, BlackBerry and Nokia. We also deal with various telecom operator partners in each of the countries we have a presence.

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