axiom redefines the UAE shopping experience with new concept store

Press release
Published February 28th, 2016 - 09:08 GMT

Shopping for the latest mobile gadgets in the UAE will never be the same again with axiom telecom’s new concept store, which combines cutting-edge technology with first-of-its-kind personalization capability.

Set to be a trailblazer for consumer electronic retailers in the GCC, the region’s leading mobile reseller, axiom telecom, opened its doors to a refined shopping experience at The Dubai Mall today, offering customers a series of exciting services tailored to meet the demands of the UAE’s tech enthusiasts.

‘Experiential Shopping’ is the new mantra for Millennials, who account for nearly half of the Middle East population, says axiom’s Managing Director, Faisal Al Bannai, adding that the store renovation was inspired by a deep desire to enhance the way customers explore mobile technology.

“Today, UAE shoppers are looking for a more fulfilling retail experience – one in which product selection, value for money, and customer care form the cornerston­­e of their consumer journey,” said Faisal Al Bannai, Managing Director of axiom. “By being first-to-market with the latest releases, and providing a wide variety of supportive products and services, we ultimately offer customers a one-stop-shop for all their mobile needs. We look forward to expanding this concept to all our stores across the region.”

All-new customization experience with ‘XCustoms’

Responding to the country’s passion for personalization and flair for fashion, axiom has launched a dedicated zone coined ‘XCustoms’, a one-stop-shop for smartphone and tablet customization in the UAE.

From gold plating, engraving, and colorful skins, to UV printing and Swarovski crystals, XCustoms allows gadget owners to express their individuality – whether it is supporting a favorite band or team, or showcasing a unique sense of style. Nearly all services are completed in-store, allowing customers to make a statement with their personalized device in no time.

State-of-the-art mobile accessories

Techies looking to take their mobile experience to the next level can choose from a host of more than 100 accessory brands, including industry leaders Beats, Fitbit, Jawbone, JBL, Monster, Parrot, Sennheiser, and Skullcandy. From the latest in wearables, including the Apple Watch, the Samsung Gear 2, and the Huawei Watch, to smart home solutions, axiom provides a compelling selection of the latest that mobile technology has to offer.

Forgot to switch off the lights or lock the door before going to work this morning? Not a problem, residents can now control various home amenities remotely with their smartphone or tablet. Through the application of smart home solutions now available at axiom, customers can keep an eye on their home no matter where life takes them. Mobile controlled IP cameras and sophisticated drones provide users with hi-res photos and aerial footage, ensuring no area goes uncovered.

What’s more, live demo stations will make it possible for customers to experience some of these exciting technologies and accessories before making a purchase. This includes the largest selection of smartphone cases, allowing shoppers to choose from a wide assortment of protective covers that cater to every taste – be it contemporary, chic, or classic. And with animated LED screens running across the store walls, customers will always feel fully engaged.

Serious about service

“At axiom, we understand that technology needs to be backed with quality service for a truly seamless mobile experience, and that is why we are committed to providing our loyal customers continuous support,” said Fahad Al Bannai, CEO of axiom.

“Our wide range of in-store and value added services ensures that customers have convenient access to assistance, enabling them to truly make the most out of their purchase.”

From subscriptions to topping up existing accounts, the new du service desk at axiom allows customers to stay connected through a host of attractive packages. 

Customers can also benefit from axiom’s signature value-added services, which include Extended Warranty, 60-Second Data Transfer, Pick-up and Delivery for phone repairs, Trade-in offers, and the recently launched Damage Insurance service, ensuring uninterrupted connectivity.  

According to the latest figures from the global research and consulting services firm International Data Corporation (IDC), the Middle East mobile market is continuing to witness robust growth, with nearly 30 million mobile phone shipments in the third quarter of 2015, marking a 4.4% increase on the previous quarter. 

The UAE, Turkey, and Saudi Arabia spearheaded this growth, accounting for a combined 30% of the region’s mobile shipments, according to IDC. Smartphones accounted for nearly two-thirds (65.3%) of the region’s mobile shipments.

Background Information

Axiom Telecom

It was 1997 when Faisal Al Bannai decided that there was a better way to trade and distribute mobile devices and accessories. axiom telecom was born. And now it’s all grown up. Today we’re the largest retailer and distributor in the region with 525 locations and growing, and more than 2,000 hand-picked expert employees across the United Arab Emirates, The Kingdom of Saudi Arabia and Bahrain.

We’re the major authorized retailer and distributor of some of the world’s most recognizable brands including Samsung, Apple, Huawei, Lenovo, BlackBerry and Nokia. We also deal with various telecom operator partners in each of the countries we have a presence.

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