Bidaya Corporate Communications Joins the Edelman Global Affiliate Network

Edelman, a leading global communications marketing firm, and Bidaya Corporate Communications, Jordan’s leading public relations and event management agency, today announced the appointment of Bidayaas Edelman’s exclusive affiliate in Jordan.

Officially representing Edelman in Jordan, Bidaya contributes to the growing Edelman network across the region. The first Jordanian public relations agency to be named an independent, exclusive affiliate to the largest international public relations firm in the world, Bidaya will provide local expertise, insights and on-the-ground market support to Edelman, whilst Edelman will provide Bidaya employees and clients access to Edelman’s regional and global network of experts. Edelman will also share best practices, professional development and training programs.

Jumana Twal, CEO of Bidaya Corporate Communications, said, “We are extremely proud to join forces with Edelman, a global powerhouse known for its innovation and strategic approach to communications marketing. Edelman’s selection of our agency as its exclusive affiliate in Jordan is an acknowledgement of how far we have come and of our hard work in making a name for ourselves not only in Jordan, but across the region. Established over a decade ago in the market, this milestone is also a testament to the level of trust our partners have in us. With the support of Edelman’s expertise and its expansive network of resources across the world, I am looking forward to taking Bidaya to the next level, offering even more of the client-centric and cutting-edge services we are known for.”

Robert Holdheim, CEO of Edelman South Asia, Middle East and Africa, said, “Over the course of the past few years, we have come to know and admire Bidaya’s commitment to helping clients build engaging relationships with the public. Bidaya gives us a high quality partner in a key market, which further establishes our presence and ability to serve clients seamlessly across the MENA region.”

Bidaya was established in 2004 with the aim of improving public relations standards in Jordan. Over the past 12 years, Bidaya has employed a 360-degree approach to brands’ relationships with their customers, employees, stakeholders and the media, helping companies, NGOs and public sector organizations be heard, seen and loved. Bidaya is now the largest public relations agency in Jordan, with a regional and international reach that allows it to engage with top clients across all sectors. A flexible agency that rapidly adapts to the changing local marketplace, Bidaya offers services through six specialized departments – Consultancy, Event Management, Media Relations, Strategic Content, Social Media and Digital Marketing.