Breadtalk bags popular regional brand honor at Singapore Prestige Brand Awards

Press release

Published February 26th, 2012 - 07:43 GMT

BreadTalk

The Singapore Prestige Brand Awards recently honored BreadTalk Singapore with two highly coveted titles, Overall Category Winner of Regional Brands and Most Popular Regional Brand. The panel of renowned experts recognized BreadTalk's signature efforts in branding innovation and the boutique bakery's exponential growth in more than five international markets.

"Innovation is the driving force behind our success and this translates to everything that we do from our unique culinary delights and naming of our products to our branding and store concept. We believe this is our recipe for success which enables us to stand out from the crowd and provide our customers with sensory experiences that are second to none," said Jannat Moosa, Marketing Director at Bin Mirza International. "Customer satisfaction remains our number one priority and we continue to make certain that we live up to our promise by only serving products of the utmost distinction, working hand-in-hand with our Singapore counterparts. Chefs from the parent company visit us at least twice annually to oversee equipment, ingredients and methods used to guarantee that we continuously maintain unmatched levels of excellence in quality and service."

Since first opening its doors in November 2008, BreadTalk Oman has been reveling in popularity and achievements as Muscat's trend-setting lifestyle brand. The flagship store located in Bareeq Al Shatti witnesses a rising footfall daily as the brand becomes more established in the Omani market. The overwhelming success has prompted Bin Mirza International to embark on a calculated extension plan with a number of branches set to open around the city in strategic locations, in the next two years.

Now in its 10th year, the Singapore Prestige Brand Awards honor homegrown brands that are developed and managed effectively through various communications initiatives. The Awards continue to be an effective platform for companies which aspire to become sterling brand names in Singapore to fuel their expansion plans abroad.

Background Information

Bin Mirza International

Established in January 2004 by Hani Ali Mirza, Partner and Managing Director, Bin Mirza International has since become a pioneer in the hospitality industry bringing leading international brand that cater to the tastes and culture of the Omani people.

BMI started its business by obtaining Second Cup Cafés from Canada and Nando’s Peri-Peri Chicken Restaurants from South Africa. In 2005, the Company also obtained the franchise rights of CinnZeo Bakery Cafés and BreadTalk.

BMI will continue to build on the foundation of a local company with world-class standards that is committed to quality and incomparable product and service offerings.