Bridgestone Selected by Lamborghini as Tyre Supplier for Huracán Sto Supercar
Lamborghini has chosen Bridgestone as the tyre supplier for the Lamborghini Huracán STO, a new supersports car set to be released in 2021.
Bridgestone has developed a tailor-made Potenza tyre for the Huracán STO. The company engineered a high-performance tyre capable of maximising the Huracán STO’s traction, handling, control, and extreme overall performance.
The perfect fusion of technology and design
Bridgestone’s Potenza tyres specifically developed for Lamborghini’s Huracán STO supercar are the result of a new collaboration between two industry leaders. Like the Lamborghini Huracán STO, the custom-engineered Bridgestone Potenza tyres are the perfect fusion of technology and design.
Key to the tyre’s success in maximising the supersports car’s performance is the combination of pattern and cavity design and the use of the latest state of the art technologies. The Potenza tyres apply an asymmetric tread design for enhanced steering response and cornering stability, and an internal crown structure that distributes footprint pressure evenly when cornering. These features, combined with a newly developed tread compound that enhances grip, help to bring the Huracán STO’s track-level performance to road users.
A new project
Thanks to a strong collaboration with Lamborghini and its virtual development technology, Bridgestone carried out its tyre development process to achieve maximum results despite limitations caused by the COVID-19 pandemic.
Bridgestone’s capabilities in virtual tyre development proved crucial to its Potenza tyres achieving outstanding performance in the given timeframe, with the tyre manufacturer testing several combinations in its virtual environment and integrating tyre behaviour in the vehicle’s system to find the perfect match for Lamborghini in a virtual driving simulator. This resulted in a process that went from start to finish in a more efficient way and with a reduced environmental impact.
The Lamborghini Huracán STO will begin production beginning of 2021. As well as the road-focused, custom-developed Potenza fitment, Bridgestone will also be providing a track-oriented, road-homologated version of the tyre that applies “race” technologies to maximise the vehicle’s track performance, especially in dry conditions.
Commenting on this announcement was Steven De Bock, VP Consumer Replacement and OE at Bridgestone EMIA: “It’s been a pleasure for our team to work so closely with Lamborghini for the first time, and on such an exciting project. The Huracán STO is an incredible piece of engineering that deserves a custom tyre that can fulfill its full potential. I can proudly say that Bridgestone has delivered such a high-performance tyre. It has been fantastic for the team to have worked on a project that is at the forefront of technology in so many ways.”
At Bridgestone, our dream is to become a truly global enterprise and to establish the Bridgestone brand as the undisputed world No. 1 brand in both name and substance. Across the globe, our entire team is focused on achieving this goal.