Bring Your Own Device Trend in MiddleEast Means Dell sees strong demand for highly anticipated, award-winning XPS 13 ultrabook, now available across the region

A regional increase in the bring your own device or BYOD trend within the Middle East’s workplaces bodes well for Dell’s highly anticipated, award-winning XPS 13 laptop widely acclaimed for its superb crafts manship, thoughtful design and durability now available for customers across the region.

Dell Middle East’s channel partners anticipate strong demand for the system first announced at the US Consumer Electronics Show and early buzz about the unit, which features uncompromising performance, extended battery life and Intel Rapid Start and Smart Connect Technology has been overwhelmingly positive. Stuff Middle East magazine refers to the new Dell XPS 13 as powerful computing ultrabook ‘eye candy. That looks good enough to lick.’

“The increasing mobility of professionals and the design-savvy, entrepreneurial market within the Middle East make the Dell XPS 13 a system that is unlike anything else on the market today an extremely attractive proposition,” Pearce Clune, Marketing Director, EMEA Product Strategy. “The XPS 13 delivers both performance and sleek design while crossing the realm between work and play, packing powerful technology into a small, portable package. It’s the ultimate mobile device for a highly-connected region like the Middle East.”

Weighing less than three pounds, the XPS 13 Ultrabook cleverly fits leading-edge craftsmanship, high performance computing, and thoughtful design into what is the one of the most compact 13-inch products in its class. With its stunning razor-thin bezel, the XPS 13 maintains a footprint similar to an 11-inch product and features bonded Corning Gorilla Glass for exceptional durability; a unique, cool-to-the-touch carbon fibre base; and full-size, backlit keyboard for maximum productivity.

A CES 2012 standout, the Dell  XPS 13 is one of the first systems with Intel Smart Connect Technology, which keeps content consistently updated. A solid state drive and Intel Rapid Start Technology allow the XPS 13 to boot in seconds providing almost instant access, saving time and battery life.

“Intel understands that consumers in this region require fast, reliable access to new content, which is why we are delighted to partner with Dell on delivering the new XPS 13 to the wider Middle East,” said Khaldoun Aboul-Saoud, Regional Manager for Markets Development, Intel. “The increasingly blurred line between business and home technology use and the trend within the Middle East which sees tens of thousands of professionals taking mobile devices with them for work and play around the region make the new XPS 13, with its proven Intel technology, an ideal fit for customers here.”

Media and the Dell and Intel Middle East channel community got a first look today at the XPS 13, which is now available through Dell partners across the GCC, Levant and North Africa markets.