Burgan Bank and Kuwait Fire Force Launch a Safety Awareness Campaign During Camping Season

Stemming from its national role in supporting community safety and promoting responsible behaviors, Burgan Bank announced its cooperation with the Kuwait Fire Force to launch a joint awareness campaign during the desert camping season, under the slogan “Driven by You and Your Safety is Our Responsibility.” The campaign aims to raise awareness of camping safety precautions, reduce accidents, and promote sound practices that contribute to protecting lives and property and preserving the natural environment. This aligns with the Burgan Bank’s social responsibility and sustainability pillars, including its adherence to environmental, social, and governance (ESG) principles.

Both managers and volunteer employees from Burgan Bank actively participated in the campaign, underscoring the Bank's dedication to fostering a culture of community engagement, which manifests in many efforts such as involving employees in social campaigns and events as part of its corporate mission. This invitation to take part in community initiatives echoes Burgan Bank’s position as a supportive employer and a certified Great Place to Work®.

In addition, leaders from the Kuwait Fire Force supported the awareness efforts by participating in field activities, reinforcing the importance of leadership presence in initiatives that affect public safety.

“We are proud of this campaign and the positive feedback we have received through direct interaction with campers,” commented Ms. Hessa Al-Najada, Senior Manager – Media Relations and CSR at Burgan Bank. “Our social responsibility has become a national responsibility, which drives Burgan Bank to implement field initiatives with a real impact, promoting public safety and preserving the environment through effective partnerships that support government efforts and are in line with the goals of Kuwait Vision 2035.”

The campaign included field visits to several camping sites where desert visitors were educated on fire prevention guidelines and the safe use of camping equipment. Burgan Bank, in cooperation with the Kuwait Fire Force, also distributed desert safety kits that included essential tools for preparedness during camping, such as a first aid kit, a fire blanket, a fire extinguisher, in addition to awareness materials on safety guidelines. The kits also included print material that highlights key messages of the "Let's Be Aware" (Diraya) banking awareness campaign, under the supervision of the Central Bank of Kuwait (CBK) and Kuwait Banking Association, with the support of Kuwaiti banks. The awareness printouts include financial literacy essentials as well as vital tips on averting the risk of financial fraud, altogether promoting the safe use of banking services.

On his part, Lieutenant Colonel Abdullah Al-Haji, Public Relations and Media Officer at the Kuwait Fire Force said: “We thank Burgan Bank for this constructive collaboration, reaffirming that the partnership between the public and private sectors represents a fundamental pillar in the success of awareness campaigns and the promotion of a culture of safety among members of society. This initiative also contributes to raising the level of awareness among campers and supporting our efforts in reducing accidents and protecting lives and property.”

It serves to note that Burgan Bank remains committed to organizing and supporting purposeful community and awareness initiatives throughout the year, affirming its national role in serving the community and its dedication to reinforcing safety principles. The Bank’s unwavering responsibility towards its community manifests in strategic partnerships that achieve a sustainable positive impact and enhance its position as an active partner in serving the Kuwaiti community.