Burgan Bank is a strategic sponsor for the first professional social media seminar

Press release
Published September 5th, 2011 - 08:32 GMT

Bashir Jaber, Burgan Bank’s Assistant General Manager, Corporate Communications
Bashir Jaber, Burgan Bank’s Assistant General Manager, Corporate Communications

Burgan Bank announced today that it will be the strategic sponsor for the upcoming “CRUSH IT! Seminar”, which will take place during October this year in Kuwait. The seminar is the first of its kind in Kuwait, and will be hosted by renowned social media specialist Gary Vaynerchuk in collaboration with Al Zanki Enterprises. This interactive seminar will serve as a platform to share best practices using social media for businesses, entrepreneurs and individuals.

Gary Vaynerchuk through the CRUSH IT! seminar aims to show participants how to utilize high level and platform specific social media along with effective digital marketing strategies that improve the overall working environment. Gary Vaynerchuk’s book “Crush it” is New York Times and Wall Street Journal bestselling book.

Bashir Jaber, Burgan Bank’s Assistant General Manager, Corporate Communications said: “In today’s connected world, social media has gained a significant importance in marketing communications. It has created an environment where communication, collaboration and coordination exist without barriers. Social media is rapidly changing the way that individuals consume information and journalists report news, and as a result, billions of dollars in advertising have been moving online, waiting to be claimed by whoever can build the best content and communities. Neither businesses nor individuals can deny now the importance of social media in our daily lives” 

“This leading seminar will aim to provide useful insights to help maximize the efficiency of the internet and social media for different businesses as a vital and efficient component of the marketing communications strategies,” added Jaber. 

Gary Vaynerchuk is a hugely successful entrepreneur and social media professional who grew his family business from $4 million to $60 million in five years. Vaynerchuk’s speeches on personal branding, social media, and marketing have occasioned praise from established web denizens and earned him the admiration of countless bloggers and aspiring entrepreneurs. 

Background Information

Burgan Bank

Established in 1977, Burgan Bank is the youngest conventional Bank and second largest by assets in Kuwait, with a significant focus on the corporate and financial institutions sectors, as well as having a growing retail, and private bank customer base. Burgan Bank has majority owned subsidiaries in the MENAT region supported by one of the largest regional branch networks. which include Gulf Bank Algeria - AGB (Algeria), Bank of Baghdad - BOB (Iraq & Lebanon),Tunis International Bank – TIB (Tunisia), and fully owned Burgan Bank – Turkey, (collectively known as the “Burgan Bank Group”). Furthermore, Burgan Bank has a present in the UAE through its corporate office (“Burgan Financial Services Limited) which had helped the bank to participate in multiple financing opportunities in the UAE.

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