Cadillac Continues Its Support of the Arts at Gulf Photo Week 2018
At the region’s leading international photography exhibition, Gulf Photo Week 2018, official presenting partner Cadillac Middle East is continuing to champion talented and inspirational individuals contributing to the Middle East and global art scene.
The brand’s partnership with the organizers of Gulf Photo Week 2018, Gulf Photo Plus (GPP), has provided Cadillac a platform to showcase a series of images co-created with New York-based photographer and filmmaker, Khalik. Portraits of Arabs on show at the exhibition are the next step in Cadillac’s Arabs of New York campaign which aims to showcase the input of the Arab diaspora in the city that never sleeps.
Commenting on the campaign, Nadim Ghrayeb, Head of Marketing, Cadillac Middle East said: “At Cadillac, we consistently strive to shine a spotlight on innovators and trailblazers in their respective fields. Arabs of New York is our opportunity to connect with passionate personalities originating from the Middle East.”
Arabs of New York, part of Cadillac’s Dare Greatly initiative, was launched in 2017 in the Middle East and gave the brand an occasion to celebrate its legacy with legendary pop-artist Andy Warhol and to collaborate with The Andy Warhol Museum to bring key pieces idealizing the American dream in Cadillac as an iconic American brand. The very first time the pieces had toured in the region, Cadillac utilized the opportunity to share the artwork with Middle East fans and highlight their involvement in the world of art to a new audience.
Cadillac’s collaboration with renowned photographer, Khalik is but the continuation of the brand’s campaign. As part of Gulf Photo Week, Cadillac also arranged an exclusive street photography tour with key photographers in the United Arab Emirates to explore Arab culture in the old areas of Dubai with Khalik and learn about his work and the techniques he employs to capture dignified portraits.
In addition, a GPP-led panel discussion held at Dubai’s artistic hub, Alserkal Avenue, with participants including Khalik, acclaimed photographers Maggie Steber and Mohamed al Kindy, and Cadillac’s Nadim Ghrayeb addressed representation in art and photography. Debating how photographers reclaim narratives to create authentic portrayals of their environments, each of the panelists analyzed how they portray the subjects of their work and the way they are represented.
Mentioning the way Cadillac has represented the Arab diaspora in New York, Ghrayeb said: “We are highlighting the contribution of Arabs in our home city and projecting a positive image of successful and creative people; this is something that Cadillac has done throughout its history.”
Khalik and Cadillac’s co-created portraits of the Arab diaspora in New York City - will be shown alongside Khalik’s project, Souls Against the Concrete, at Alserkal Avenue’s much-heralded multi-disciplinary space, Concrete, until 12th February.
Cadillac is a luxury vehicle marque owned by General Motors. Cadillac vehicles are sold in over 50 countries and territories, but mainly in North America. Cadillac is currently the second oldest American automobile manufacturer behind Buick and among the oldest automobile brands in the world.
Cadillac was born in 1902. Its founder, Henry Leland, a master mechanic and entrepreneur, named the company after his ancestor, Antoine de la Mothe Cadillac, the founder of Detroit. It was purchased in 1909 by General Motors and within six years, Cadillac laid the foundation for the modern mass production of automobiles by demonstrating the complete interchangeability of its precision parts, also establishing itself as America's premier luxury car.
Cadillac pioneered many accessories in automobiles, including full electrical systems, the clashless manual transmission and the steel roof. The brand developed three engines, one of which (the V8 engine) set the standard for the American automotive industry. As a result, Cadillac is the first American car to win the prestigious Dewar Trophy from the Royal Automobile Club of England and adopt the slogan "Standard of the World".
General Motors (GM), one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM does business in some 157 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, FAW, GMC, GM Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling.
GM's largest national market is the United States, followed by China, Brazil, Germany, the United Kingdom, Canada and Italy. In the Middle East since the 1920s, General Motor's vehicle brands sold in the region are Cadillac, Chevrolet, and GMC supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands.
The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen.
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