Canon to address the role of sustainable business at 12th Annual CSR Summit Dubai

Industry experts in imaging solutions, Canon Middle East (CME) will highlight just how integral sustainability is to the long-term growth of corporations at the 12^th Annual CSR Summit in Dubai. The event, which has fostered award-winning entrepreneurial and sustainability initiatives, is aligned with Canon’s commitment to incorporating sustainability into all aspects of its business.

The event will take place from May 18- 21at The Address hotel in Dubai Marina. Over 50 leading experts and corporate practitioners from around the region will come together to discuss about best practices and environmental stewardship at the summit, for which Canon is the silver sponsor.

On May 20, Ajay Kumar, Marketing Manager, Canon Emirates, will be part of a dual case-study session on ’Embedding Sustainability into the Business DNA’. Together, he and another industry leader will be presenting case studies and best practices at 10.30am.

The discussion will focus on ensuring long-term growth through innovation in sustainability. In particular, the talk will reveal how regional corporations can implement best practices to generate sustainable CSR, the role of employees customers, and management in embedding sustainability, and integrating innovation into CSR initiatives to promote sustainable development.

Mai Youssef, Corporate Communications Director, Canon Middle East, said: “Canon’s support of the 12^th Annual CSR Summit is in line with our corporate philosopy of ‘Kyosei’ which means living and working together for the common good. We believe that sustainability must be at the core of all business, especially ours. By being a part of this summit, we will continue inspiring generations of businessmen to lead with foresight and to make sustainability the responsibility of each of their employees.”