Canon supports Dubai Cares ‘What If’ Ramadan Campaign

Press release

Published July 17th, 2014 - 01:25 GMT

Canon Middle East, a world leader in imaging solutions is supporting Dubai Cares “Build a Classroom: Change their Reality” activity at The Dubai Mall giving participants the chance to build a simulated classroom through their donations as a symbol of providing children in developing countries with access to quality primary education.

Part of Dubai Cares ‘What If?’ Ramadan campaign this year, the Dubai Cares stand at The Dubai Mall's Star Atrium, running until 19th of July, allows visitors to make a donation of AED 50 and contribute to building the walls of a classroom using foam bricks. A self-printing photo service has been provided by Canon to capture the community spirit and create a visual display of all those that have supported the campaign.

In line with Canon Middle East’s commitment to supporting local communities across the region and to mark the Holy Month of Ramadan company employees also raised funds to ‘Adopt a School’ in Senegal with Dubai Cares and are working with ICDL on supporting Summer Camps in the UAE.

Background Information

Dubai Cares

Dubai Cares is playing a key role in helping achieve the United Nations Sustainable Development Goal (SDG) 4, which aims to ensure inclusive and quality education for all and promote lifelong learning by 2030, by supporting programs in early childhood development, access to quality primary and secondary education, technical and vocational education and training for youth as well as a particular focus on education in emergencies and protracted crises.

Company Profile

Canon Middle East

Canon is the leading name in imaging and has been for the past 80 years. We are the leading provider of consumer, business-to-business, and industrial digital imaging solutions. An emphasis on technology is part of Canon’s corporate DNA and we are dedicated to helping people reimagine what is possible through imaging.