Carrefour Qatar Revamps Its Mobile Application to Offer Improved Customer Experience

Press release
Published September 2nd, 2018 - 08:01 GMT
Users already registered with the mobile application will have their MyCLUB points automatically transferred to the new updated app.
Users already registered with the mobile application will have their MyCLUB points automatically transferred to the new updated app.

Leading hypermarket and supermarket chain Carrefour, has released the new version of its mobile application in Qatar, by adding additional features to improve the look, feel and overall user experience in line with Carrefour’s commitment to constantly innovate its customer service offering.

The app now provides Digital Receipts, allowing customers to keep track of their latest purchases and also features the digital MyCLUB Card directly on the landing page, to ease the checkout process. The mobile application also offers access to the latest promotions, discounts and leaflets as well as a direct link to the Carrefour Qatar website; additionally a new ‘Finder’ tool helps customers locate the nearest Carrefour branch based on their location. Users already registered with the mobile application will have their MyCLUB points automatically transferred to the new updated app.

Laurent Hausknecht, Country Manager of Carrefour Qatar commented on the upgrade: “At Carrefour we constantly look at ways to innovate our customer offering and in today’s world technology increasingly plays a key role in doing so. Inspired by our commitment of creating great moments for everyone every day, we’ve taken the time to engage and listen to our customers’ needs so that they can benefit from a seamless shopping experience.”

 “We expect that the new features will attract more customers to download the application and in turn help them save more through MyCLUB. The added functionalities are designed in a practical, convenient and user-friendly manner and are tailored to the demands of our constantly growing customer base”, Hausknecht added.

Loyal MYCLUB customers will receive weekly mobile offers, earn points faster, and other rewards. They will also have access to personalized coupons and earn bonus points on specific products and brands. Furthermore for every 500 points, MyCLUB members will receive a 50 QAR loyalty discount at the checkout in store.

To date the Carrefour mobile app has attracted 440,000 downloads.

Background Information

Carrefour

Carrefour is one of the largest hypermarket and supermarket chains in the world. The brand was launched in the region in 1995 by Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in 38 countries across the Middle East, Africa, and Asia.

In 1995, Carrefour opened its first hypermarket in City Centre Deira UAE and through the years, expanded to over 220 Carrefour stores in 15 countries across the region, serving over 200,000 customers a day.

Carrefour operates different hypermarket and supermarket stores to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour today offers an unrivalled choice of more than 100,000 food and non-food products as well as thousands of household goods.

Carrefour is dedicated to rewarding its loyal customers and offering access to a unique and pleasant shopping experience through special offers and promotions throughout the year. Carrefour is committed to continued business growth in convenient locations across the Middle East, Africa, and Asia to create great moments for everyone, every day. 

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