City Mall lights up pink for breast cancer awareness

Press release
Published October 26th, 2015 - 06:54 GMT
City Mall
City Mall

In line with its corporate social responsibility towards the Jordanian society and supporting the breast cancer awareness month, City Mall, the city’s favourite was illuminated in pink, acknowledging the fight against breast cancer; a fight many women are familiar with.

The mall’s exterior pink lighting continued for three days to honor those who have battled breast cancer, and join global efforts to raise awareness and encourage all to learn more on how to prevent it and reduce its chances. This initiative came in line with the breast cancer awareness month, marked in countries across the world every October, to increase attention and support for the fight against breast cancer.

Commenting on City Mall’s continuous support in raising awareness on breast cancer, Ms. Maram Enaya, Commercial Manager at City Mall said that lighting up the mall in pink is more than a symbol - it's a sign of victory over this illness and a gesture of appreciation to all the exerted efforts in fighting it, and she added: “This move confirms our firm commitment towards this global initiative, as we collectively aim to elevate public awareness on this disease, hence it’s an important factor to ensure its prevention. We hope to encourage and motivate all the females to adopt a healthy lifestyle and undergo regular screenings.”

Background Information

City Mall

City Mall is the City’s Favourite one-stop shopping destination situated in the heart of Amman. It offers a distinctive combination of global brands, restaurants, cafes, banking services, a 10-screen Cineplex, and an exciting family entertainment zone.
A unique blend of form and function, City Mall pulsates with life from every corner, as it artistically combines retail and leisure in an elegant, safe, and vibrant setting.

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