Create Your Exclusive Closet at Mall of the Emirates’ Digital Game, ‘Design Your Lifestyle’

Press release
Published January 30th, 2018 - 12:36 GMT
‘Design Your Lifestyle’, inspired by the mall’s #THATMOEFEELING campaign, combines technology, fashion, art and lifestyle.
‘Design Your Lifestyle’, inspired by the mall’s #THATMOEFEELING campaign, combines technology, fashion, art and lifestyle.

Majid Al Futtaim – the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa, and Asia – hosted a creative and immersive experience that has been designed exclusively for Mall of the Emirates this DSF. ‘Design Your Lifestyle’, inspired by the mall’s #THATMOEFEELING campaign, combines technology, fashion, art and lifestyle to create a bespoke game with chances to win prizes from the mall’s retailers.

Regarded as the definitive destination to shop fashion and beauty, Mall of the Emirates, is celebrating this DSF with style. As part of the activation, bespoke creative illustrations of fashion and homeware pieces have been sketched by Samar Sadik, the high-regarded fashion illustrator who has worked with fashion’s biggest global brands for over fifteen years including Dior, Carolina Herrera, Marc Jacobs, Elie Saab and Christian Louboutin. Samar’s stunning sketches feature as the backdrop to the themed rooms and the items in the digital game.

How can you ‘Design Your Lifestyle’? Visitors can enjoy the experience until tomorrow, January 31, upon shopping for AED 650 at any of the mall retailers. Customers can redeem a token from the mall’s customer service desks and head to the ‘Design Your Lifestyle’ activation near the Central Galleria. Each shopper will be invited to select either a ‘closet’ or ‘home’ theme to start the experience. Displayed on a large screen, players will enter into the virtual, sketched themed room and select their favourite items within thirty seconds for a chance to win beautiful prizes from the mall’s retailers. Once successful, the visitor can record a slow-motion reaction video to share with their followers on social media. 

Background Information

Mall of the Emirates

Mall of the Emirates is the world’s first shopping resort, in the heart of Dubai.

It features about 630+ brands, in an area of 233,467 sqm. It includes department stores, fashion and lifestyle. It also has sports, electronics, home furnishing and the largest Carrefour in the city. 
The mall is the perfect destination for families. It offers fun attractions and activities such as Magic Planet, VOX Cinemas and Ski Dubai. On top of that, with more than 100 dining and café selections, the mall has something for everyone.
Mall of the Emirates provides an unmatched luxury, with more than 80 of the world’s most renowned designer brands. 
For the guest's comfort, the mall has two adjoining hotels. The 5-star Kempinski Mall of the Emirates and the 5-star Sheraton Dubai Mall of the Emirates Hotel.

Check out our PR service

Signal PressWire is the world’s largest independent Middle East PR distribution service.


Sign up to our newsletter for exclusive updates and enhanced content