DED sees 10% rise in commercial permits as promotional sales and campaigns gain steam in Q3 2016
The Department of Economic Development (DED in Dubai saw a 10% increase in permits issued for various business activities during the third quarter of 2016, compared to the same period in 2015. Altogether, 39,000 permits were issued in Q3 2016 as discount sales and special offers grew 213%, reaching 1,647 from the 526 permits issued in Q2 2015. Promotional campaign permits saw a 99% increase, and trade fair permits rose 23%.
The significant rise in permits issued is largely due to the improved flexibility of procedures as well as the rise in the number of outlets for receiving commercial permit requests to 18, commented Walid Abdul Malik, Director of Commercial Permits Management in DED.
“The increase in the number of commercial permits indicates the success of the various initiatives being launched by the Department of Economic Development to improve ease of doing business in line with the economic development strategy of Dubai. DED seeks to continuously build confidence among investors and business owners as well as enable them to promote their products and services across Dubai,” Abdul Malik said.
The nature of permits that were high on demand in Q3 2016 also reflected the growing interest among retailers to explore diverse options, Abdul Malik added. “Permits for raffle draws, instant prizes as well as tasting and sampling accounted for the lion’s share of the promotions permitted during the third quarter of 2016. Nearly 55% of the 1,320 instant prize permits were related to travel campaigns and the rise in diverse retail activity permits varied from 30% to 183%.”
Meanwhile, Khalid Al Marri, Senior Manager for Commercial Permits in DED, said: “The third quarter results also point towards growth in spending on advertisements. The largest increase of 48% was in permits for banner ads and electronic ads came second with 44% increase. Naming of internal roads and newspaper advertisements also fall into this category.”
Marri also referred to the 23% rise in trade fair permits, adding that the exhibitions industry in Dubai is also on a growth path. Overall, the activities permitted and growth in the number of permits indicate a robust private sector and dynamism of business in Dubai, and the UAE in general. "DED has increased the number of outlets to receive requests from business owners and facilitate customer access to our services, from eight in 2015 to 18 presently. It’s a 125% increase and has led to substantial growth in the number of transactions completed.”
Department of Economic Development
The Department of Economic Development (DED) is the government body entrusted to set and drive the economic agenda of the emirate of Dubai, UAE. The DED supports the structural transformation of Dubai into a diversified, innovative service-based economy that aims to improve the business environment and accelerate productivity growth.