DEPE and Emirates head to main markets in the region to jointly promote Dubai’s Summer

Press release
Published May 6th, 2012 - 07:07 GMT

The Dubai Events and Promotions Establishment, in collaboration with Emirates Airline – the official DSS 2012 carrier – embark on a road show across the GCC to showcase the city’s exciting summer event line-up and airline promotions for the months ahead. 

Headlined by DEPE’s marketing campaign tag line for this year; “Dubai. Summer Fun and More!”, the agency will highlight its signature summer events and attractions such as Dubai Summer Surprises (June 14th to July 14th), Modhesh World (June 14th to August 22), Ramadan in Dubai and Eid in Dubai. 

During the road show, Emirates Airline will announce its highly anticipated summer flight promotions. The road show aims at highlighting all the reasons why Dubai is an ideal summer family destination for travelers from the GCC and beyond. 

Beginning in Doha, Qatar (May 6th), the road show will move on to Kuwait (May 7th), Muscat, Oman (May 9th) and Jeddah (May 13th) in the Kingdom of Saudi Arabia, before heading to India (May 18th) as a final stop. 

Ibrahim Saleh, Festivals Coordinator General and Deputy CEO of Dubai Events and Promotions Establishment said: “When it comes to summer entertainment, Dubai brings a very diverse and entertaining proposition to the table, one that over the years has grown its reputation as the ideal summer getaway within the GCC. Combining shopping, winning, family and festive attractions over the summer this year, the 2012 Summer in Dubai campaign aims to give GCC visitors even more reasons to visit the city.” 

He added: “Dubai has a great line up in store and visitors can plan their itineraries even before stepping into the city by visiting”. 

“Over the years the road show has been very warmly received by our partners, agents and audiences across the GCC as a very effective tool for communicating the exciting activities, shows, attractions and family offering that forms a part of our summer campaign. The road show also allows us to keep a finger on the pulse in terms of what is most appreciated by our regional audiences so that we can continuously innovate and keep our summer offering fresh, relevant and exciting year after year,” added Saleh. 

“DSS continues to grow in popularity thanks to its robust mix of entertainment and learning activities for children in addition to one of the world’s greatest shopping experiences. Emirates has been a key sponsor of DSS since its inception in 1998, as part of our ongoing commitment to develop Dubai into a world-leading tourism and business destination” said Ahmed Khoory, Emirates’ Senior Vice President Gulf, Middle East and Iran.