DIFF salutes the power of cinema to promote cultural harmony with ‘Salam – Cultural Bridge Day’

Press release
Published December 11th, 2011 - 05:53 GMT
The eighth Dubai International Film Festival
The eighth Dubai International Film Festival

The eighth Dubai International Film Festival (DIFF), held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai, celebrated the power of cinema to bridge differences and overcome cultural barriers with the ‘Salam –Cultural Bridge Day’ celebrations on Friday. 

Built on its central credo of ‘Bridging Cultures, Meeting Minds,’ DIFF’s Salam – Cultural Bridge Day once again highlighted how cinema, irrespective of language or country of origin, can connect with human minds, engage them and promote the spirit of universal oneness and harmony. 

‘Salam – Cultural Bridge Day’ was marked by an array of colourful activities at the festival’s outdoor venue, The Walk at Jumeirah Beach Residence, with members of the Harley Davidson Riders of the UAE setting off on a group drive that captivated onlookers. The JamJar Gallery joined hands to host a live painting session that spanned a course of three hours. 

Some 200 kites were released from The Walk symbolising the peaceful, multicultural diversity of the UAE, and the various nationalities that call it home, complemented by a range of lively performances by people from various countries including Lebanon, Africa, Mexico and Egypt.

The integral match of music and movies, and the power of both to bring cultural assimilation was highlighted with the free screening and world premiere of director Haider Rashid’s Silence: All Roads Lead to Music. 

The film pushes the frontiers of music to bring together the sounds of Sicilian, Arabic, Jazz, and World, in this music-without-borders documentary. Following the screening, Rashid, whose film Tangled Up in Blue screened at DIFF 2009 and GFF 2010, took to the stage for a special performance along with Australian virtuoso pianist Tom Donald, Sicilian Bagpipes, sax player and flaustist Tanino Lazzaro, accordionist Giancarlo Parisi, and Harp, Didgeridoo and Tambourine player Luca Recupero. 

‘Salam – Cultural Bridge Day’ was supported by the Costra Group. 

Background Information

TECOM Investments

TECOM Group, (formerly known as TECOM Investments) a member of Dubai Holding, is a strategic business enabler that contributes to the realisation of Dubai’s economic aspirations, through the creation of sector-focused business communities and work environments that provide innovative ecosystems.

TECOM Group’s Business Communities reinforce Dubai’s position as a global hub for business and commerce. Covering six vibrant industry sectors, we offer a home in the region to 5,600 companies ranging from start-ups to multinational corporations with a total workforce of 90,000.

The Dubai Culture and Arts Authority

The Dubai Culture & Arts Authority (Dubai Culture) Was Launched on March 8, 2008 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Uae Vice President & Prime Minister and Ruler of Dubai. Dubai Culture Plays a Critical Part in Achieving the Vision of the Dubai Strategic Plan 2021 of Establishing the City as Vibrant, Global Arabian Metropolis That Shapes Culture and Arts in the Region and the World.

PR Contact

Contact Name
Mildred Fernandes
Contact phone
Contact mobile
Contact email

PR Rates

Buy credits to publish your articles on Al Bawaba Biz here

You May Also Like


Sign up to our newsletter for exclusive updates and enhanced content