du’s Exclusive Packages for Special Numbers auction raises over AED 4.5 million for first official 058 exclusive number

Press release

Published February 26th, 2017 - 12:03 GMT

du’s Exclusive Packages for Special Numbers auction raises over AED 4.5 million for first official 058 exclusive number

du is putting customer satisfaction first once again with its Exclusive Packages for Special Numbers auction, which offers its elite customers incredible exclusivity. A total of 50 numbers raised over AED 7.4 million, including the introduction of the first, exclusive 058 888 8888 number, which raised over AED 4.5 million. For the first time, du Smart Platinum Plan was also on auction – in a tie up with Etihad Airways, du ensures that customers have a seamless, cross-border connectivity experience, and an opportunity to immediately attain Etihad Guest Gold tier status, for a premium travel experience with the UAE 5-star airline.

Ahmed Aburahima, Executive Vice President, Government Relations, du, said: “Our customers always come first, and we have long since recognised that different customers have equally different requirements. We always look forward to delivering on exclusivity for our valued customers, and our auction enables us to offer them incredible plans and elite numbers, for seamless connectivity and the ultimate customer satisfaction.”

“We enjoyed our collaboration with du on bringing this auction to life. We were pleased to see great excitement around the auction and the exclusive numbers and we hope to host it again soon,” said Ahmad Ahli, Online Auctions.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.