du carrier billing now available for App Store, Apple Music & iTunes purchases

Press release

Published November 29th, 2016 - 09:40 GMT

Pay with du

Beginning today, du will offer customers the option to pay for purchases in the App Store and for Apple Music, iTunes, directly from their mobile phone account.

The service will be available to all du customers in UAE for postpaid and prepaid mobile plans. The launch of the service sees du take a dynamic new step in the development of its financial services and customer service.

Using the service is simple. du customers with a new or existing Apple ID can “Pay with du” by selecting Direct Carrier Billing as a payment method in your account settings for the App Store, Apple Music, and iTunes. The new payment option will be configured automatically and immediately allows for one-tap purchasing from all your devices.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.