du continues to give back to UAE communities through Its Mawaed Al Rahman volunteering initiative
To ensure that #kindnessliveson this Ramadan, and mark its tenth anniversary, du committed to delivering 10,000 volunteer hours this 2017. In the Year of Giving, du continues its Mawaed Al Rahman initiative to pack and distribute boxes of essential food ingredients to thousands of underprivileged families across the UAE, so that they can enjoy healthy Iftar meals with their families.
This year, in partnership with Tarahum, du continues to drive community and corporate volunteerism by inviting individuals and corporations to join its box packing initiative. du is holding two activities: packing and distributing, and inviting people to volunteer for one or both of these. Volunteers will work together to pack essential Ramadan food items into reusable, environmentally friendly boxes from May 27 to June 15 between 5pm and 12am at the Adhaaf Sports Club in Al Quoz industrial area in Dubai. The distribution initiative will begin on May 29 to June 17, as the spaces for this activity will be limited du urges volunteers to get in touch with them through http://www.du.ae/ramadan to book their place.
“Every year we aim to do something special to make a real and positive impact on our communities and increase happiness during Ramadan. We have long held the view that volunteering delivers benefits for all stakeholders involved, both corporate volunteers and individuals, and we are urging everyone to get involved, in line with the Year of Giving,” said Abdulwahed Juma, Executive Vice President, Brand and Corporate Communications, du. “We take the approach of empowering every single person, and company to participate in any way that suits them, while simultaneously giving families the choice of creating Iftar meals by providing them healthy ingredients, and enjoying a traditional Emirati Ramadan experience together.
From his side, Amin Yousef Al Khaja from Tarahum said :“This initiative underpins the teachings of our true Islamic religion which encourages cooperation, compassion, and affection. This year, Mawaed Al Rahman coincides with the Year of Giving launched by UAE President His Highness Sheikh Khalifa Bin Zayed Al Nahyan, and focuses on the three pillars of corporate social responsibility, volunteering, in addition to serving the UAE and strengthening the solidarity and compassion among all its members.
We are very proud of this Ramadan initiative, which is a great challenge for its implementation. We have been able, thanks to the great efforts exerted by all the strategic partners and the sponsors, to crown the project with success. This year, we aim to make Ramadan one of the happiest and most successful months for all.”
In 2016, du’s Mawaed Al Rahman initiative, in partnership with Tarahum, engaged 1,019 UAE residents and citizens, who collectively contributed over 5,600 volunteering hours. Last year, du distributed over 12,300 boxes of Ramadan food items to families in Dubai and Northern Emirates.
The public can register to volunteer in the food packaging and distribution efforts by visiting : http://www.du.ae/ramadan .
Emirates Integrated Telecommunications Company (du)
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai.
du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders.
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