On behalf of every registered walker, du will donate AED20 to Dubai Cares

Press release
Published July 23rd, 2013 - 04:44 GMT

Under the patronage of His Highness Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai Culture and Arts Authority, du organizes its Every Step Counts walkathon.

The event, held in partnership with Dubai Mall to support Dubai Cares programs, will take place on 23 July at 10pm in Dubai Mall. Participating in the event will be the Emirati singing sensation Ambassador-at-Large Hussain Al Jasmi.

For every du customer who registers for the event, du will donate AED20 to Dubai Cares’ School Health and Nutrition Program. This will help children in impoverished communities from around the world, who are prevented from attending school and learning by a lack of proper nutrition and poor health.

Hala Badri, Executive Vice President, Brand and Communications, du, said: “We invite the people of the UAE to embrace the spirit of the Holy Month of Ramadan by registering for our walkathon. Not only will walkers be supporting children in need around the world, but they will be boosting their health, too, in line with our national wellbeing campaign, Every Step Counts. Everyone is invited to spread the word on good health by tweeting with #EveryStepCounts, to inspire the UAE to adopt a healthier lifestyle fuelled by positive energy today.”

Hussain Al Jasmi added, “I look forward to joining fellow health enthusiasts at Dubai Mall for du’s Every Step Counts walkathon. It is an honour that du chose me as their Every Step Counts campaign ambassador; together, we are committed to promoting healthy living amongst different communities.”

du launched Every Step Counts, a nationwide wellness initiative, in July 2013, in line with a speech delivered by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Prime Minister and Vice President of the United Arab Emirates, and Ruler of Dubai at the latest Government Summit. His Highness stated that the most valuable asset a country has is its people, that health is what gives time its meaning and life its taste, and reflected that success is represented by winning, triumph and excellence.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.

Dubai Cares

Dubai Cares is playing a key role in helping achieve the United Nations Sustainable Development Goal (SDG) 4, which aims to ensure inclusive and quality education for all and promote lifelong learning by 2030, by supporting programs in early childhood development, access to quality primary and secondary education, technical and vocational education and training for youth as well as a particular focus on education in emergencies and protracted crises. 

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