du lends a helping hand: distributes 90,000 free Iftar meals

Press release
Published August 25th, 2011 - 11:00 GMT

du
du

Even more people are benefitting from du’s complementary Mawaed Al Rahman (Iftar distribution points) this year. Thanks to additional donations, the number of nutritious Iftar meals being distributed has increased this Ramadan from 80,000 meals that du has contributed to   90,000.

The additional 10,000 meals have been funded by donations from du customers, credit collected through Ramadan social media initiatives’, Bonus on Incoming-activated mobile lines and from the telecommunications’ company’s internal collection campaign. These are being distributed to the needy  throughout Ramadan at the Mawaed Al Rahman locations next to Nad Al Qusais Masjid in Dubai, Al Fisht Masjid in Sharjah and Shaikh Khalifa Masjid in Abu Dhabi.

“We would like to thank our extended du family, including our colleagues and customers, for their incredible generosity in donating money and their time this Ramadan,” commented Hala Badri, Vice President, Brand and Communications, du. “Being able to provide 90,000 healthy, nutritious Iftar meals to those in need is a gesture truly fitting to the charitable, community-oriented spirit of Ramadan, and it is thanks to the charitable nature of the people of the UAE. We are proud to have such warm-hearted individuals among our colleagues and customers.”

In addition to the monetary donations received, 55 of du’s customers and employees have volunteered to help distribute the meals – including du’s Chief Financial Officer, Mark Shuttleworth. 

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.

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