du Showcases Innovative 4K du TV Experiences at Gitex Technology Week 2017

Press release

Published October 9th, 2017 - 06:36 GMT

Marwan BinShakar, Vice President Access & Transport Planning, du

Digital content is the future and the UAE telecom operator du, is introducing GITEX 2017 visitors to a whole new television technology, the 4K experience, in line with its ‘10 Times More’ theme. With a substantial increase in pixels, 4K has a richer, crisper, and more realistic image. du’s showcase of 4K technology demonstrates the future of television and how viewers are able to see every detail when seated very close to the screen. When it comes to viewing experiences, duTV currently offers HD (high definition) channels and we are ready to offer 4K content, which provides even more immersive viewing opportunities. du customers can view their content at home or on-demand across multiple screens due to a number of offerings.

“4K is the technology that is really gaining attention, and digitalisation is paving the way for the future of TV. At du, we are an adaptive and agile ICT and digital provider and we are committed to adding value through innovation to all of our different customer offerings. With 4K technology our customers can enjoy a ultra-high definition (UHD) video quality for an even more immersive viewing experience and a smarter tomorrow,” said Marwan BinShakar, Vice President Access & Transport Planning, du.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.