du unites UAE Filipino community with the introduction of the new Kabayan Bundle during Manny Pacquiao’s visit to its Dubai Mall Store

Press release
Published November 5th, 2015 - 06:47 GMT
Fans wait for Manny
Fans wait for Manny

Surprising thousands of UAE Filipino expats who attended the meet and greet with Manny Pacquiao at du’s Dubai Mall Store on November 4, du introduced its latest Kabayan Bundle. Tailored specifically to expats from the Philippines, this daily bundle offer from du gives Philippines customers unlimited chat through applications like Viber, WeChat, Line, WhatsApp, and Facebook messenger, free calls and SMSs between all Kabayan Bundle subscribers in the UAE, five flexible minutes and SMSs to the Philippines and UAE, and free surfing on Facebook, Dubizzle, Kabayan Weekly News, Philippines Embassy website.

“Our customers are at the heart of all our innovative offers. We recognise the Filipino contingent as an important demographic in the UAE, which is why we have endeavored to ease communications between our customers from the Philippines and their families. This offer is aimed at bringing the Filipino community in the UAE closer together. By bringing Pacquiao, one of the Philippine’s heroes to the UAE for the first time, we are sharing much more than our innovative offers – we are sharing unforgettable experiences with our valued customers,” said Fahad Al Hassawi, Chief Commercial Officer, du. “As a unique segment of society, we realise that Filipino expats have unique communications requirements, which is why our Kabayan Bundle has been specially tailored for them.”

To activate the Kabayan Bundle, du prepaid subscribers should dial *143#. More information can be found at www.du.ae/kabayan.

This is yet another on-going initiative by du aimed at connecting loved ones from various communities living in the UAE. Earlier this year, du partnered with Globe Telecom to give its customers the lowest calling rates to the Philippines. By offering the best bundles, du aims to add value to the lives of its customers by giving them the opportunity to call back home more frequently and giving them more reasons to smile.

In an effort to add value to people’s lifestyles, du has also organised the Philippine Basketball Association Philippine Cup 2015 in collaboration with Dubai Sports Council and Clique Events and created history by bringing one of the world’s most renowned boxers, Manny Pacquiao, to the Middle East for the first time to play as a coach and basketball player. du customers were given the opportunity to interact with Manny Pacquiao in person during an activation in the du store at Dubai Mall on November 4.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.

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