Dubai FDI Supports Regional Expansion Strategy of the World’s Leading Service Design Consultancies

Press release
Published June 20th, 2017 - 07:45 GMT
Fahad Al Gergawi, CEO of Dubai FDI
Fahad Al Gergawi, CEO of Dubai FDI

Engine, one of the world’s leading Service Design consultancies based in the UK, has opened its first international office in Dubai with the support of Dubai Investment Development, an agency of Dubai Economy, and in partnership with the British Centres for Business (BCB) initiative of the UK government.

Engine brings the insight and imagination needed to craft remarkable services and experiences that are right for customers, businesses and brands. Through the Dubai office, the firm plans to expand their geographic reach and repertoire further. They work across a variety of sectors including aviation, automotive, financial services, energy, retail, healthcare, telecoms and transport, in the private and public sector.

Fahad Al Gergawi, CEO of Dubai FDI, said that moving to Dubai would firmly position Engine for accelerated growth and also enable local businesses to benefit from its extensive service strategies to enhance business performance.

“Dubai offers a critical twin advantage for businesses – an exceptionally diversified local enterprise population and easy access to the most promising markets across the Middle East, Africa and South Asia. The expertise that Engine brings to Dubai is well-aligned with the key growth drivers in Dubai and its key business sectors,” said Al Gergawi.

“International companies moving to Dubai and the knowledge they bring underline the success of Dubai FDI and its partnership network in highlighting the economic potential of Dubai and its most dynamic sectors to businesses and investors worldwide,” added Al Gergawi.

Established in 1999, Engine Service Design drives a diverse range of improvements including customer satisfaction, loyalty, revenue, efficiency and ease of use across environments, digital, communications and products, as well as through the people who deliver the service.

James Samperi, General Manager, Engine Service Design, said: “We are incredibly excited to be investing in the UAE by opening our first branch outside the UK in Dubai. There are huge opportunities for us to enhance our offering, continue our growth globally and deliver brilliant services within the region. We look forward to meeting and working with forward-thinking organisations with ambition to improve and innovate their services and customer experiences”.

“As the 28th British company to join the BCB incubator, Engine is a great example of the sort of innovative, agile and exciting UK SME that the scheme was established to support.  We wish them every success and look forward to supporting their growth”, said Joe Hepworth, CEO, British Centres for Business.

Engine works at strategic and operational levels to define, design and deliver new and enhanced service strategies and propositions to improve business performance. Its approach is holistic and customer-centred using highly collaborative and participatory design and research techniques to engage stakeholders, staff and customers. Engine fuses rigour and quality with creativity to ensure insights, ideas, propositions, concepts and specifications are brought to life in a highly tangible way. 

As well as working in the UK, Europe, UAE and Korea, they also have experience with brands in the US and China. Together their team represents 14 nationalities and speaks 12 different languages. 

Background Information

Dubai Investments

Dubai Investments PJSC is a leading public joint stock company listed on the Dubai Financial Market with over 16,771 shareholders and a paid-up capital of AED 4 billion. Incorporated in 1995, the Company has grown exponentially with investments in a number of businesses across a number of sectors, ranging from real estate, processing industries, mergers and acquisitions, healthcare, education to financial investments in the UAE and the Middle East. Dubai Investments continues to create positive economic impact and long-term value for its stakeholders by investing in sustainable, growth sectors in markets across the globe.

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