Masafi select Basmati Rice spreads its aroma; hosts fun-filled event at Dubai Ladies Club

Press release
Published February 3rd, 2013 - 10:58 GMT

Masafi, one of the leading FMCG brands in the region, recently hosted a fun-filled afternoon for mothers to highlight the healthy attributes of its Masafi Select Basmati Rice. The event, held at Dubai Ladies Club, involved a wide array of entertainment activities amidst the mesmerizing aroma of the Masafi Basmati Rice. 

The event was hosted by famed Radio Jockey Kritika Rawat and attended by nearly 80 people who enjoyed the rich taste of Masafi Select Basmati Rice. 

Nikhil Desai, Category Marketing Manager at Masafi, said: “Since its launch in June 2011, Masafi Select Basmati Rice has delighted gourmets and food connoisseurs across the region. When it comes to healthy eating, the mothers know what is best for their families. In line with this, we thought of bringing the mothers on a common platform at Dubai Ladies Club to celebrate the success of Masafi Select Basmati Rice.” 

The 100% natural Masafi Select Basmati Rice is the finest quality basmati offering an authentic basmati aroma, authentic taste and pure goodness that is identified with all Masafi products. A rare gift of nature, Masafi Basmati Rice is sourced directly from the foothills of the snow-clad Himalayan mountain range in India. It is 99 per cent fat free, cholesterol free, gluten free, salt free and offers high nutritional content, making it the ideal choice for mothers with their family’s nutritional interests at heart. 

The event also emphasized the key attributes of Masafi Select Basmati – smooth, pearl, extra fine and extra long. The average grain length of Masafi rice is 8.34mm, compared to other Basmati rice which averages around 7mm.

Background Information

Dubai Ladies Club

Overlooking the golden sands of the exquisite Jumeirah coastline, Dubai Ladies Club offers you an escape to a unique sanctuary of tranquility, relaxation and luxury. Sure to meet the needs of every woman, Dubai Ladies Club offers a combination of modern, world-class facilities and services, from the Moroccan-inspired Al Asalla spa, fully-equipped fitness centre and swimming pools, to private beach access, outdoor jogging tracks and sport courts, and hosts a variety of engaging events and activities all year round. Your home away from home, Dubai Ladies Club offers the culinary delights of various restaurants and cafés, and members can also enjoy some retail therapy at a wide range of leading shops housed at the club.


Masafi, the leading producer of pure natural mineral water in the entire Gulf, was established in 1976 with a paid-up capital of approximately $5.5 million. The company has retained its market leadership for over three decades by providing world-class products which are renowned for their pure natural freshness. This has seen Masafi become the premium reference for bottled mineral water in the entire region. 

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