Masafi

Masafi, the UAE’s pioneering bottled water brand, is marking the holy month of Ramadan with a special-edition packaging, created in collaboration with Emirati artist Mariam Abbas. The design, featured on Masafi’s water and tissue products, pays homage to the nation’s cultural heritage, woven with the values of resilience, unity, and tradition. The design, inspired by iconic Emirati symbols, includes the Sheikh Zayed Mosque, the Together sculpture in Downtown Dubai, and traditional water pitchers once used to cool and store water. Masafi is one of the UAE’s most iconic homegrown brands ...