Emaar to Transform UAE’s Entertainment Landscape in 2018 With Ultimate VR Attraction

Press release
Published February 13th, 2018 - 10:05 GMT
The new VR Park will mark the future of entertainment for the region.
The new VR Park will mark the future of entertainment for the region.

Emaar Entertainment, the leisure and entertainment subsidiary of Emaar Properties, today announced a first-of-its-kind attraction – VR Park. Designed to #ChallengeReality, the all-new, mind-blowing attraction is set to transform the virtual reality entertainment landscape, providing an unprecedented breadth of games, rides and experiences to suit all ages.

Due to open in the first half of 2018 in The Dubai Mall, the new VR Park will mark the future of entertainment for the region, bringing together some of the world’s best Virtual Reality developers to deliver an unprecedented and awe-inspiring leisure and entertainment experience.

Combining Augmented Reality, Virtual Reality and experiential attractions, VR Park is designed to blur the lines between perception and reality through unforgettable, game-changing experiences, spanning wholly immersive rides, educational journeys and interactive games – including an unbelievable rollercoaster!

Set across two levels of the mall and focusing on the concept of ‘Shared Escapism’, many of the attractions offer a multi-player experience – allowing visitors to interact with one another and live the experience with family and friends. VR Park has been specifically designed to offer something for everyone, with attractions appealing to all interests, across adrenalin, horror, leisure and more, as well as PVRK Café where guests can relax and indulge in out-of-this-world treats.

The addition of VR Park to Emaar Entertainment’s portfolio of leading Lifestyle & Entertainment destinations follows Reel Cinema’s 2017 launch of the region’s first cinematic digital customer journey, and subsequent new Dine-In Cinema concept launching in 2018, as the entity continues to redefine entertainment.

Background Information

Emaar Entertainment

Emaar Entertainment is a leading operator of exceptional and unique experiences.

A subsidiary of Emaar Properties, the entity is dedicated to delivering top quality entertainment, led by un-matched industry expertise.

Emaar Entertainment has a unique portfolio of attractions that are truly innovative and transcend just entertainment or leisure. Its assets include some of the city’s most unique entertainment venues across The Dubai Mall and Dubai Marina Mall including Dubai Aquarium & Underwater Zoo, Dubai Ice Rink and KidZania®. Highlighted by its philosophy to ‘inspire joy’, each attraction opens a door to an exceptional world of excitement for visitors. 

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