Emirates NBD customers enjoy exclusive culinary experiences with Bon Appétit Experiences

Press release

Published March 21st, 2012 - 11:53 GMT

Emirates NBD launches Bon Appetit Experiences

Emirates NBD, a leading bank in the region, announced today, the launch of ‘Bon Appétit Experiences’ - an exclusive culinary programme for its affluent and premium customers. The first event in the programme took place at Jamie’s Italian where the bank’s customers were the first in the UAE to have exclusive access to the unique recipe of Jamie Oliver pizza, and experienced the fine art of preparing a perfect pizza.

Launched in partnership with BBC Good Food ME, the special culinary initiative will enable Emirates NBD premium cardholders to meet and interact with award winning chefs and learn exclusive cooking techniques from them in a fun and informative format.

“At Emirates NBD, we constantly strive to provide unique experiences to our valuedcustomers as an appreciation of their association with us,” said R. Sivaram, Senior Vice President and Cards Business Head, Emirates NBD. “The launch of ‘Bon Appétit Experiences,’ signals Emirates NBD’s strong commitment to provide customers with exclusive and memorable experiences. We hope to follow these special culinary events with more renowned chefs that our customers have affinity towards.”

‘Bon Appétit Experiences’ is an extension of the ‘Bon Appétit’ programme that was launched last year by Emirates NBD, and enabled cardholders to enjoy exclusive discounts at over 500restaurants in the UAE, through using an Emirates NBD credit or debit card.

“Building on the success of the Bon Appetit programme that was launched last year, we are very pleased to present yet another exclusive offering for our valuable customers. We are privileged to be partnering with BBC Good Food ME, an established magazine in the Middle East for connoisseurs of international cuisine,” added Sivaram.

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.