Emirates NBD enhances branch experience with Beacon Technology on Mobile Banking App

Press release

Published November 11th, 2015 - 09:44 GMT

Al Bawaba

Emirates NBD, a leading bank in the region, today announced the integration of bluetooth enabled ‘Beacon Technology’ on its Mobile Banking App to enhance customers’ experience at bank branches.

Customers visiting select branches will be notified of ongoing campaigns and promotions on their smartphones, ushering a new era of intuitive, interactive communication between the bank and its customer. In addition, Emirates NBD customers within proximity of partner restaurants or outlets will be notified of available deals and privileges on their Emirates NBD credit or debit card.

“In keeping with our commitment to be the first to offer our customers the most advanced retail banking solutions, we have leveraged digital innovation to create a superior branch experience,” said Suvo Sarkar, Senior Executive Vice President & Group Head – Retail Banking and Wealth Management, Emirates NBD. “Beacon Technology will enhance the way we communicate with customers and create a synergy between the physical and digital worlds.

Beacon Technology will assist the bank in gaining a better understanding on customers’ specific needs based on their movements. The bank has partnered with (partner merchants) and will inform customers on ongoing offers based on their location.

“This breakthrough smart technology paves the way for an enhanced, more interactive banking experience, in addition to benefitting our partner merchants,” continued Sarkar.

Expanding on the bank’s unique service proposition, Pedro S. Cardoso, Head of Multichannel & CRM at Emirates NBD stated: “In keeping with our commitment to offer customers a truly superior and consistent experience across all banking channels, Emirates NBD embarked on comprehensive Multichannel Transformation program a few years ago. As a result, we have now set in place initiatives which set new benchmarks for the industry combining digital and physical to offer a truly distinct and seamless customer experience.”

As part of its holistic service integrating physical and digital banking channels, Emirates NBD branches feature more advisory areas and integration with technology. Branches include service ambassadors that can guide customers and help them with understanding how to use and benefit from online and mobile banking. The bank also offers free wi fi to all branch visitors.

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.