Emirates NBD partners with Uber on exclusive offer for cardholders

Press release
Published August 5th, 2015 - 11:04 GMT

Al Bawaba
Al Bawaba

Emirates NBD, a leading bank in the region, has signed an exclusive partnership with Uber, allowing Emirates NBD customers to enjoy more rewards on their credit cards, complimentary rides and opportunities to win cash back every hour. Uber is a technology company that seamlessly connects riders to drivers through a smartphone app.

This first of its kind collaboration in the UAE, valid from 1 August 2015 to 31 October, 2015, aims to deliver exceptional value to customers of Emirates NBD and Uber. For each Uber booking, cardholders will earn five per cent rewards, with first-time Uber users enjoying a complimentary ride. In addition, for the next 90 days, every hour one lucky customer will earn 100 per cent of the amount spent on an Uber ride as cashback. In total, the promotion will reward 24 winners every day i.e. 2160 lucky winners will get their Uber spends back over the next three months. 

Suvo Sarkar, General Manager – Retail Banking and Wealth Management, Emirates NBD commented: “Emirates NBD has built a strong reputation in offering convenient banking solutions enabled by technology, a philosophy we share with Uber. Uber is a classic success story in the burgeoning mobile commerce space and our partnership enables us to offer cardholders an exclusive offer that matches their lifestyles and needs.”

JP Mondalek, Uber UAE General Manager, stated: “As we move into a more digital economy, it is important for organizations to work together in order to evolve the customer experience. Our partnership with Emirates NBD is a great example of how we can integrate various services to provide an innovative offering that is both seamless and convenient for users.”

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.

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