Emirates NBD Priority Banking organises exclusive drive to Hatta with Porsche

Press release

Published May 17th, 2012 - 11:52 GMT

During the event

Emirates NBD, a leading bank in the region, organised an exclusive drive from Dubai to Hatta for a select group of its Priority Banking customers, with the objective of offering customers a chance to experience the latest models of Porsche cars from the 2012 line up. Selected customers gathered at the Porsche showroom to drive in a convoy along the scenic Al Ain/Hatta road route towards the Hatta Fort Hotel.

The customers were given the opportunity to swap cars and enjoy each model of the Porsche line up along the 115-km route against the backdrop of the UAE desert and the Hatta mountain range. The event included recreational activities including target shooting and an archery competition as well as lunch at the Hatta Fort Hotel, before the drive back to Dubai along a different route.

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.